Prego Introduces New Farmers’ Market Italian Sauce Varieties

Celebrates Launch with Larger than Life Farm-in-a-Jar Experience
in New York City’s Chelsea Plaza

CAMDEN, N.J.–(BUSINESS WIRE)–Today, Campbell Soup Company (NYSE:CPB) announced the addition of Prego
Farmers’ Market™
, a new sauce line that is made with tomatoes picked
at their peak, herbs, and vegetables—the kind of ingredients you’d find
at your local farmers’ market.

To celebrate the launch, on Wednesday, August 17, Prego is bringing a
farm to the concrete jungle – transforming a 450 square foot outdoor
space in Chelsea Plaza into a farm inside a larger-than-life mason-style
jar. New Yorkers will have the opportunity to tour a thirty-foot Prego
Farmers’ Market jar that will bring a farm oasis to the bustling city.
Visitors will be greeted by hanging planters and walls covered in fresh
vegetables and succulent herbs. They will have the opportunity to pick
vine-ripe tomatoes, take a break on a haystack, play games or snap a
selfie on a 14-foot tractor.

“We’re inviting New Yorkers to a first of its kind experience, a farm in
a mason jar!” said Neeli Straiges, Senior Marketing Manager, Prego. “We
are excited about the launch of Prego Farmers’ Market and wanted
to bring the essence of the product to life in a unique way. The new
sauce is made with the highest quality ingredients and what better way
to showcase the launch than to bring a farm to life in the center of New
York City.”

Prego Farmers’ Market was created by a passionate team of chefs
and foodies who were looking for the authentic feel of homemade sauce.
They visited local farmers’ markets, bought different types of tomatoes
and had consumers test dozens of recipes before landing on a sauce with
the perfect crushed tomato texture, flavor and aroma.

The three new sauces are made with simple, quality ingredients. The new
varieties include:

  • Prego Farmers’ Market Classic Marinara: This
    perfectly seasoned sauce is made with vine-ripened tomatoes, olive
    oil, basil, onions and oregano for a rich, savory flavor.
  • Prego Farmers’ Market Roasted Garlic: This
    wholesome sauce is made with roasted garlic, which adds a sweetness to
    the vine-ripened tomatoes and olive oil.
  • Prego Farmers’ Market Tomato & Basil: This
    savory sauce is made with basil, an essential ingredient in any
    Italian recipe, which adds to the flavors of the vine-ripened tomatoes
    and olive oil.

Prego Farmers’ Market sauces are packaged in 23.5oz. glass mason
jars, which are recyclable. Prego Farmers’ Market sauces are
available nationwide for a suggested retail price of $3.99. For more
information, visit

For recipe ideas, please visit

New York City Event Details

NYC Event: Prego Farmers’ Market Farm-in-a-Jar Experience

Location: Chelsea Plaza, 9th Ave., between 14th St. and
15th St.

Date: Wednesday, August 17, 2016

Time: 8AM-6PM


About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose: “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens
 and Garden Fresh Gourmet. Founded
in 1869, Campbell has a heritage of giving back and acting as a good
steward of the planet’s natural resources. The company is a member of
the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For
more information, visit or
follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit


Campbell Soup Company
Megan Haney, 856-342-4978
Alicia Clarke, 917-257-9628