Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Flooding with P&G Product Kits and Tide Loads of Hope

–(BUSINESS WIRE)–Procter & Gamble:

WHO:

  Families, individuals and first responders in need of personal care
items, cleaning products or laundry services in the wake of the
recent historic flooding in Louisiana.

 

WHAT:

The Tide Loads of Hope fleet will be deployed to support the
relief efforts in Louisiana. The early-responder Tide Loads of
Hope mobile laundry vehicle will be the first to arrive and will
begin laundry services on August 19th, providing free
full-service laundry to residents in Louisiana affected by the
recent flooding. Residents can bring clothes (up to two loads per
household) to the mobile unit to be washed, dried and folded free
of charge for those in the directly affected areas. All washable
clothing types can be accepted with the exception of heavy
bedding. In addition, P&G will also be providing personal care
kits containing items such as Secret deodorant, Crest toothpaste
and Pantene shampoo as well as household cleaning products like
Bounty, Mr. Clean and Swiffer. The extended capacity semi-truck is
also en route to support relief efforts and will be on location
next week with date and location to-be-determined. For the most
up-to-date information on the fleet’s location and timing, please
visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide
or @Tide.

 

WHY:

Historic storms hit southern Louisiana and Mississippi between
August 10th and 13th, devastating thousands of
families and homes. As many residents have been forced from their
homes, they are currently without basic needs and resources. P&G has
a history of giving back to the communities where we live and work,
and we wanted to provide some everyday essentials to those who need
it most. These services are free and available to people affected by
the disaster and the volunteers that are helping to respond.
 

WHERE:

The early-responder Tide Loads of Hope mobile laundry unit will be
located at:
 
Bethany Church South Campus
10877 Reiger Road, Baton Rouge, LA 70809
 

P&G products will be distributed directly to residents in this
area as well as from the Bethany Church South Campus location.
Stay tuned for updates on the fleet’s location including details
regarding the extended capacity Tide Loads of Hope semi-truck on
Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide
or @Tide.

 

WHEN:

Beginning Friday, August 19th, up to 100 loads of laundry
per day (two loads per household) will be collected from 10 a.m. to
6 p.m. at the Bethany Church South Campus location. Stay tuned for
the location of the extended capacity semi-truck which will be able
to accommodate 300 loads of laundry per day (two loads per
household).
 

ABOUT TIDE LOADS OF HOPE:

In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 60,000 loads of
laundry for more than 45,000 families impacted by disasters around
the world. The early-responder Tide Loads of Hope mobile laundry
unit is outfitted with 12 high-efficiency Whirlpool Duet washers and
dryers (six of each) with the capacity to do up to 100 loads of
laundry a day. The extended capacity semi-truck is outfitted with 32
energy-efficient Whirlpool washers (16 of each) with the capacity to
do up to 300 loads of laundry a day.
 

BRANDS:

Brands included in relief effort: Always, Bounty, Crest, Charmin,
Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B,
Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
 

PARTNER:

P&G provides these services in partnership with Matthew 25:
Ministries, an international humanitarian aid and disaster relief
organization. More information can be found at www.m25m.org.

 

HELP:

People across the community can help support Tide Loads of Hope by
purchasing a Tide Loads of Hope vintage t-shirt or by donating
directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.

 



Contacts

Location, Logistics:
Procter & Gamble
Claude
Zukowski, zukowski.ck@pg.com
or
Media
Inquiries for P&G:

Procter & Gamble
Julie deSylva,
513-780-0006
desylva.j@pg.com
or
Media
Inquiries for Tide:

Ketchum
Katie Michel, 415-984-6279
katie.michel@ketchum.com