Prudential supports local financial empowerment initiative

Relationship with dfree^® Financial Freedom
Movement delivers financial education in the greater New York area

NEWARK, N.J.–(BUSINESS WIRE)–Prudential Financial, Inc., (NYSE:PRU) today announced an agreement
between its Individual Life Insurance, Annuities and Prudential Advisors
businesses and the dfree^® Financial Freedom Movement to help
individuals in the Greater New York area through financial education to
help protect their family’s financial future. This independent
community-based financial education program was developed by Dr.
DeForest B. Soaries, Jr., senior pastor of the First Baptist Church of
Lincoln Gardens in Somerset, N.J., and creator and founder of dfree.

The announcement, which was made during an event hosted by Bridge Street
AME Church at Brooklyn Borough Hall earlier today, marks the launch of a financial
education initiative that aims to empower people to create a healthy
financial future for themselves and their loved ones through valuable
advice from and engagement with Prudential financial professionals.

“Prudential has a rich history of deep relationships with diverse
community-based organizations,” said Rodney Branch, senior vice
president and chief marketing officer, Prudential Annuities. “This
agreement with dfree is an extension of our efforts to engage at the
local level and help more people address their financial challenges.”

According to Prudential’s most recent African
American Financial Experience survey, the African American
community remains optimistic and continues to demonstrate financial
confidence, with 52% of those surveyed considering themselves to be very
well-prepared to make wise financial decisions. The survey also noted
that reducing debt – especially credit card debt – remains a top
financial priority for more than half of respondents. The African
American Financial Experience is one in a series of biennial studies
focused on the financial attitudes and behaviors of diverse markets.

The dfree Financial Freedom Movement offers a training program designed
to help individuals improve their financial situation, such as becoming
debt-free and take more control of their money.

“We’re looking forward to working with the dfree team and excited about
the value this program can bring to the New York area and communities we
serve,” said Donna Guglielmi, managing director of the Empire City
Financial Group with Prudential Advisors. “Our financial professionals
are skilled in working with clients at all different stages of their
lives, including those in the rebuilding phase, participants with
insurance needs and others who are looking for investment and income
strategies.”

In addition to the greater New York area, the program launched last year
in Indianapolis and in June of this year in Washington, D.C. To date,
the program is being implemented in more than 30 churches and community
groups through this joint effort. Prudential will also be a leading
sponsor of the dfree® third Annual Financial Freedom conference which
takes place October 31, 2015 at First Baptist of Lincoln Gardens in
Somerset, N.J.

“Prudential’s commitment to the African American community complements
the work that dfree is doing as we continue to build upon the number of
churches and pastors that offer financial education to their members,”
said Dr. Soaries. “We are proud to work with Prudential and value the
strength it brings to the communities throughout the U.S.”

Prudential will also be a leading sponsor of the dfree® fourth annual
Financial Freedom conference which takes place October 31, 2015 at First
Baptist of Lincoln Gardens in Somerset, N.J.

dfree® is an independent program dedicated to providing financial
education and empowering participants to change their perspectives
related to money, alter behaviors and taking ownership of their
financial future. For more information, please visit www.mydfree.org
and www.billiondollarpaydown.com.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has
operations in the United States, Asia, Europe, and Latin America.
Prudential’s diverse and talented employees are committed to helping
individual and institutional customers grow and protect their wealth
through a variety of products and services, including life insurance,
annuities, retirement-related services, mutual funds and investment
management. In the U.S., Prudential’s iconic Rock symbol has stood for
strength, stability, expertise and innovation for more than a century.
For more information, please visit http://www.news.prudential.com/.

dfree™ and Financial Freedom Movement™ are trademarks of the Corporate
Community Connections, Inc., which is not affiliated with The Prudential
Insurance Company of America or its affiliates, Newark, NJ. Each company
is solely responsible for its own financial condition, content,
liabilities and contractual obligations.

The Prudential Insurance Company of America Newark, NJ.

“Prudential Advisors” is a brand name of The Prudential Insurance
Company of America and its subsidiaries.

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Contacts

Prudential Financial, Inc.
Janet Gillespie, 973-668-7083
Janet.gillespie@prudential.com