PUR Donates 20,000 Faucet Filtration Systems to Newark, NJ Community

Near Half-Million Dollar Contribution Supports Company’s Ongoing
Mission to Provide Cleaner Water Through Superior Filtration

MARLBOROUGH, Mass.–(BUSINESS WIRE)–#PURWater–PUR Water Filtration, a Helen of Troy Limited (NASDAQ, NM: HELE)
business and the number one selling brand in lead filtration among
filters certified to reduce lead,1 announced today that it is
donating 20,000 faucet filtration systems and 500 water pitchers valued
at more than $450,000 to the city of Newark, New Jersey. This donation
reinforces PUR’s ongoing commitment to help families and communities
nationwide reduce lead and other contaminants in their water. It also
supports PUR’s mission to provide cleaner water to all through superior

In his press conference, Newark Mayor Ras Baraka thanked PUR for their
donation. “It shows that the company’s not just in it for the bottom
line but that they’re concerned about the health and welfare of the
people of this community. We’re deeply indebted to them and appreciate
their partnership,” he said.

PUR stepped in to donate their point-of-use faucet filtration systems
and pitchers after learning that thousands of Newark families were
experiencing high lead levels in their homes. This latest donation
continues PUR’s history of helping communities and organizations with
lead concerns. To date, the company has donated over $1.4 Million worth
of product to support cities and organizations with water contamination

“We’re proud to be able to donate our PUR faucet filtration systems to
help those who are experiencing high levels of lead in their drinking
water,” said PUR marketing vice president Deb Mudway. “Our PUR faucet
filtration systems are NSF and WQA certified to remove 99% of lead and
reduce over 70 other contaminants, more than any other brand. Hopefully,
having our products in their homes will give residents peace of mind
that they’re drinking cleaner water during these difficult times.”

About PUR:

Marketed by the Health and Home division of Helen of Troy Limited
(NASDAQ, NM: HELE), PUR® is a leading brand in the at-home water
filtration category for faucet water filters, water pitchers and
dispensers, replacement filters, and refrigerator filters. MAXION®
Filter Technology is PUR’s commitment to superior filtration performance
and innovation, by using activated carbon and ion exchange to reduce
more contaminants than any other brand. Certified by NSF International
and the Water Quality Association for their contamination reduction,
PUR’s filtration systems were the first to claim reduction of trace
levels of pharmaceuticals identified in U.S. tap water. PUR’s water
faucet filters are certified to reduce over 70 contaminants including
99% of lead, 96% of mercury and 92% of certain pesticides while their
water filter pitchers and dispensers are certified to reduce 96% of
mercury and 95% of certain industrial pollutants. For more information
about PUR water filtration or PUR’s MAXION® Filter Technology, visit PUR.com
or Facebook.com/PUR.
To learn about the water quality where you live visit KnowYourWater.com.

About Helen of Troy Limited:

Helen of Troy Limited is a leading global consumer products company
offering creative solutions for its customers through a strong portfolio
of well-recognized and widely-trusted brands, including OXO®, Hydro
Flask®, Vicks®, Braun®, Honeywell®, PUR®, and Hot Tools®. All trademarks
herein belong to Helen of Troy Limited (or its affiliates) and/or are
used under license from their respective licensors. For more information
about Helen of Troy Limited, please visit http://www.hotus.com/.

1 Based on Nielsen sales data for the 52 weeks ending 9/29/18


Blue Chip Marketing Worldwide
Sophie Mair