Purpose, Passion and Perseverance—Aging Actively at 50+

Major Free Event for People 50 and Older (50+)
Meeting at
Boulder Public Library Theater for people 50+ wanting to age actively

BOULDER, Colo.–(BUSINESS WIRE)–Enrich Life at 50 and Older.org (ELO50), a 501(c)(3) non-profit, is
holding an important free event at the Boulder Public Library Theater on
Thursday, April 27 starting with registration at 6:00 pm, for people 50
and older (50+) who want to remain actively engaged after the first half
of their lives. Come to this event and learn about more than 20 ways
beyond working for pay that enable people 50+ to remain actively engaged
in ways that add value for themselves, their community, and the larger

The focus will be on how people 50+ can be active, engaged and
contribute for many more years beyond a retirement age of 65 that was
established by the Social Security Act in 1935—82 years ago! With 30
years added to longevity from beginning to end of the 20th
century, the reality is that millions of Americans can continue in
value-added activities into their 60s, 70s, 80s, 90s, and beyond.

It is interesting to note that in a 2014 national survey co-sponsored by
Merrill Lynch of more then 7,000 workers 50 and older, more than 70
percent stated the driving force was not to earn more money but rather
to keep their mental edge sharp, move into a new line of work, and to
retain their social connections.

According to Bill Zinke, President of ELO50, “With substantially
increased longevity, a growing number of people 50+ want to continue
adding value. The reality is that we need to develop ways that enable
them to continue being actively engaged. Recent studies indicate that
people 50 and older who continue to age actively report greater
satisfaction with life, enjoy better health, and live more than four
years longer then their counterparts who move to the sidelines and sit
on their assets.”

ELO50+ created and trademarked an image of a Greek Temple reflecting the Seven
Pillars of Aging Successfully™

These are the seven pillars:

  • Active engagement
  • Social connection
  • Exercise/physical fitness
  • Healthy diet
  • Adequate sleep
  • Financial management
  • Spiritual well-being

These pillars support our concept of how people 50+ can age
successfully. We have a friend who reports at age 90, having
incorporated these seven pillars into his daily living and believes that
they have significantly contributed to his longevity. Thirty percent of
longer lives are based on genes—the rest is up to you!


Bill Zinke, 303-499-3939