Red Bull Global Rallycross Announces Tony Cochrane as Special Advisor
LOS ANGELES–(BUSINESS WIRE)–Red Bull Global Rallycross is pleased to announce that Tony Cochrane,
Director of International Entertainment Consulting (iEC), has
joined the series as Special Advisor to the Board. Cochrane brings over
40 years of expertise and success in the premier motorsport,
entertainment and sporting event arenas.
Considered the founding father of the ‘modern’ era of motor racing in
Australia, Cochrane was Executive Chairman of the V8 Supercars Series
from 1996 until 2012, when he sold the business for a $300 million plus
valuation. Before selling V8 Supercars, Cochrane built it into a
worldwide phenomenon, expanding its reach, with international events and
an annual domestic market of more than 19 million viewers in Australia,
along with broadcast in dozens of countries around the globe.
Cochrane and his partners over the past 25 years have produced and
promoted over 400 sporting and entertainment events throughout the
world, sold in excess of 25,000,000 tickets with gross sales exceeding
$2 billion and written nearly $250,000,000 in sponsorships. In his role
as Special Advisor to the Board, Cochrane will provide strategic input
in a variety of these areas.
“Having access to Tony’s deep experience in managing one of the world’s
premier motorsports series will be a great asset to the series,” says
Red Bull Global Rallycross CEO Colin Dyne. “He is a true innovator,
which perfectly complements the GRC series as we continue to disrupt the
traditional motorsports landscape.”
Tony Cochrane said, “GRC is fantastic racing that appeals to a much
younger demographic than traditional motorsport such as NASCAR. The
racing is action packed and made for television but also brings a real
excitement at these temporary circuits as well. I can totally see why
new manufacturers and teams are jumping in – its growth is going to be
amazing!”
About Red Bull Global Rallycross:
Designed to produce some of the fastest and most exciting racing in
motorsports, Red Bull Global Rallycross pits small production-based cars
against each other in door-to-door racing featuring dirt, asphalt, and
table-top jumps. With enhanced engineering and safety features, the cars
produce 600 horsepower and can accelerate from 0-60 miles per hour in
less than two seconds, and can also withstand 70-foot jumps and other
vehicle contact. For more information visit www.RedBullGlobalRallycross.com.
About International Entertainment Consulting:
iEC is a boutique entertainment company delivering unique content to a
range of projects around the globe. It advises on a number of
entertainment and sports properties with strategic partners in both the
UK and the USA. Working with the Rolling Stones, iEC will bring the
Rolling Stones Exhibitionism to London in 2016 and then tour for four
years around the globe following the London season.
Contacts
Red Bull Global Rallycross
Andrea Sobel, 213-745-2123
asobel@redbullglobalrallycross.com
