Redfin Home-Seller Survey Reveals Shift in Pricing Strategy; Economy Remains Top Concern

SEATTLE–(BUSINESS WIRE)–Home sellers this season are taking a more grounded approach to pricing
than they did in the fall, according to Redfin (,
the next-generation real estate brokerage. In the latest Redfin
Real-Time Home-Seller Survey
conducted last month, 57 percent of
home sellers said their strategy was to price their property in a middle
range, an increase of 7 points from Redfin’s October survey. Thirty-two
percent said they would price high, down from 34 percent.

“We’ve seen a shift in the right direction toward pricing in the middle
range to better encourage multiple offers,” said Will Fassinger, a Redfin
agent in Atlanta.
“There’s always the fear of becoming a stale listing that scares buyers
off or pricing so low that you don’t attract the right buyers. We advise
sellers that we don’t have to negotiate a ton to get the preferred

Economy and inventory are top concerns

General economic conditions continued to trouble sellers, with a third
citing it as a top concern. Almost as many were worried about finding
another house to buy, echoing the results of Redfin’s October
seller survey
. A chronically
low inventory
of properties for sale has created a housing logjam.

“Even with surging home prices, listings were still down three percent
in January from a year ago,” said Redfin chief economist Nela
Richardson. “Sellers are worried that today’s buyers won’t pay enough
for their current home to finance their next-level house.”

The Redfin Real-Time Home-Seller Survey is a companion to the quarterly
Buyer Survey and Agent Survey. Click
here to view the full report
, including data and charts. Additional
data is also available by contacting

About the Survey

This survey was conducted January 17-27, 2016 with responses from 605
home sellers in 25 states.

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About Redfin

Redfin (
is a next-generation real estate brokerage that represents people buying
and selling
. Founded by technologists, Redfin employs a team of
experienced, full-service real
estate agents
who are advocates for their clients, earning
customer-satisfaction bonuses, not just commissions.
features all the broker-listed homes for sale, as well as
for-sale-by-owner properties that don’t pay brokers a commission. Redfin
also offers online
, built by its own software engineers, that make the entire
process of buying or selling a home easier. The company serves more than
80 major markets across the U.S. and has closed more than $25 billion in
home sales. In 2014, Redfin was included in CNBC’s Disruptor 50 list as
an innovator that is revolutionizing the real estate industry.

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Redfin Journalist Services:
Jon Whitely, 206-588-6863