Redfin Reveals the Best Day to List a Home and Other Data-Driven Selling Tips for Spring

Homes Listed on Thursday Sell Faster and for More Money; Open
Houses Rarely Make a Difference

the next-generation real estate brokerage today revealed its top four
data-driven home-selling tips for spring 2016. Redfin researchers
analyzed data on more than 12 million home sales in the past five years
to formulate a game plan for sellers this spring. The answers to these
timely questions–some common, and some most people wouldn’t think to
ask–could mean several thousand dollars in savings.

  1. What’s the best day to list my home? Thursday.

    listed on Thursday are more likely to sell above list price, sell for
    more money on average and sell days faster than homes listed any other
    day of the week. A home listed for $500,000 will fetch nearly $3,000
    more if it’s listed on a Thursday instead of a Sunday. And most people
    are listing on the wrong day; only 18 percent of homes are listed on

  2. Do open houses make a difference? Not really.

    open house, in and of itself, rarely leads to a higher price or
    quicker sale. But if you decide to have one, when you hold it matters.
    Homes with an open house in the first week sell for about 2 percent
    more and are more likely to sell within 90 days than homes held open
    later on. Homes with an open house held after the first week are less
    likely to sell within 90 days than homes never held open. It’s likely
    that the correlation between selling success and an open house during
    the debut week has more to do with pricing and homebuyer demand than
    the open house itself.

  3. Are professional listing photographs worth it? Yes.

    shot with a high-quality camera and lens sell for an average of $3,400
    more and up to three weeks faster than homes listed with lower quality

  4. How should I price my home? Just right.

    listings get five times more visits the day they hit the market than
    they do a week later. If buyers dismiss your home as overpriced early
    on, they might never come back. Testing the waters and dropping the
    price a few weeks later is self-defeating, as homes that have just
    dropped their price get half as many views as brand new listings.

“With the number of homes for sale low and demand high, 2016 is shaping
up to be one of the most competitive markets we’ve seen in years,” said
Redfin chief economist Nela Richardson. “We’ve seen that competition
incentivizes buyers to become more savvy and knowledgeable about their
markets. This means that even in a hot seller’s market, homes that are
priced too high can languish for months. Home sellers cannot afford to
be overly confident or sloppy with details in a market that favors them.
A well-honed and executed listing strategy is critical in maximizing a
home’s price and time on the market.”

To read the full report, complete with data, charts and methodologies,
click or paste the following link:

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About Redfin

Redfin (
is the next-generation real estate brokerage, combining its own
full-service agents with modern technology to redefine real estate in
the customer’s favor. Founded by software engineers, Redfin has the
country’s #1 brokerage website and offers a host of online tools to
consumers, including the industry’s most accurate home-value estimate,
the Redfin
. Homebuyers and sellers enjoy a full-service,
technology-powered experience from Redfin real estate agents, while
saving thousands in commission. Redfin serves more than 80 major metro
areas across the U.S. The company has closed more than $31 billion in
home sales, and saved customers more than $335 million in fees, and

For more information or to contact a local Redfin real estate agent,
To learn about housing market trends and download data, visit the Redfin
Data Center

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Redfin Journalist Services
Rachel Musiker, 206-588-6863