ReeceNichols Collaborates with Wayside Waifs, Presents Donation

LEAWOOD, Kan.–(BUSINESS WIRE)–#kcrealestate–After partnering with Wayside Waifs to produce an innovative pet-focused
marketing campaign, ReeceNichols Real Estate presented the non-profit
with a $1,000 donation, pet beds and toys for use in the facility. As
the largest no-kill pet adoption campus in Kansas City, Wayside Waifs
places nearly 6,000 animals each year in loving forever homes.

“We rely on donations like these to continue providing this quality of
care to homeless companion animals,” Casey Waugh, Communications &
Annual Giving Manager at Wayside Waifs, said. “There are no time limits
for animals in our care, so we always welcome any support.”

The marketing campaign, which features real Wayside Waifs dogs, gives
the story of a home search a unique twist by sharing it from the
perspective of pets. Promotional assets include photography, print
marketing materials for ReeceNichols agents to use and a commercial
running on Spectrum Reach and through social media campaigns.

“As a Kansas City company, we’re always thinking about ways to partner
with other local organizations — not to mention have fun with our
marketing efforts!” Chelsea Fanders, Marketing Manager with ReeceNichols
Real Estate, said. “By providing our agents with these unique marketing
pieces, we put a fun twist on the home buying process while also sharing
Wayside Waifs’ mission with the community.”

In addition to providing temporary shelter for homeless companion
animals, Wayside Waifs educates the public and develops partnerships,
collaborations and strategic alliances. To learn more about Wayside
Waifs, please visit

About ReeceNichols

ReeceNichols is a Berkshire Hathaway affiliate and a wholly owned
subsidiary of HomeServices of America, Inc. With over 2,300 REALTORS®
operating from 18 offices in the metropolitan area and 29 franchise
offices across Kansas and Missouri, ReeceNichols has proudly served the
Kansas City area since 1905. The ReeceNichols family of services
includes HomeServices Lending, Kansas City Title, Reece & Nichols
Insurance and Reece Commercial Real Estate. For more information, visit


ReeceNichols Real Estate
Annie Pechenik, PR Specialist