ReSound® Returns to the World’s Largest Consumer Electronics Show in Berlin to Showcase the Most Advanced Hearing Solutions

BERLIN–(BUSINESS WIRE)–ReSound returns this week to IFA, the world’s largest international
consumer electronics show, to feature its award winning Smart Hearing
aids and to help lead the current discussion on how to support hearing
health care professionals in their task of creating highest satisfaction
for people with hearing loss, during fitting process and day-to-day
life. More than 500 million people worldwide suffer from hearing loss,
including 13 to 15 million Germans.

Consumers and members of the news media are invited to experience
ReSound Smart Hearing at the ReSound booth, found in Hall 7.2b 201.

ReSound LiNX2™ and ReSound ENZO2™ are the world’s
first and only full family of advanced hearing aids with Made for iPhone
capabilities and comes with the awarded ReSound Smart app free of charge
in the Apple App Store, and for several Android devices in the Google
Play Store. ReSound representatives will provide visitors with
interactive demonstrations of the full ecosystem of ReSound Smart
Hearing solutions, which allow wearers to stream sounds directly from
their iPhone®, iPad®, or iPod touch® to their hearing aids.

ReSound Smart Hearing leverages ReSound’s proprietary 2.4 GHz wireless
platform, allowing wearers to personalize their hearing like never
before by delivering the power of direct control over hearing aid
settings through the ReSound Smart app. ReSound’s industry-leading
technologies put customization at the users’ fingertips, allowing
wearers to make adjustments in real-time based on personal preference
and listening environment.

ReSound’s full family of Smart Hearing aids improve hearing outcomes for
people of all ages and for all types of hearing loss. The ReSound Smart
Hearing portfolio provides solutions for children, teenagers and adults,
including those with mild-to-moderate or severe-to-profound hearing loss.

“IFA is one of the most important places to feature the latest in health
care innovation,” said GN Hearing CEO Anders Hedegaard. “In addition to
featuring ReSound’s portfolio of Smart Hearing solutions, we will be
driving the discussion on innovations in audiology and hearing care that
tackle important obstacles to achieving even higher user satisfaction
and more effortless, natural hearing for users of ReSound products
worldwide.”

Members of the news media are encouraged to schedule an interview with
company representatives.
For English speaking media: Please contact
John Procter at jprocter@mcbeestrategic.com
For
German speaking media: Please contact Martin Schaarschmidt at martin.schaarschmidt@berlin.de

ReSound’s revolutionary portfolio of Smart Hearing aid technology is
available through a global network of hearing care professionals.
Consumers can find more information by visiting www.resound.com.

About GN Hearing

GN Hearing is a leading international developer and manufacturer of
innovative hearing healthcare solutions committed to let people hear
more, do more and be more than they ever thought possible. The company
has reinvented the hearing system with its revolutionary ReSound Smart
Hearing aids that give impressive sound and personal freedom to hearing
aid users through wireless smartphone and tablet connectivity. ReSound
is part of GN Group comprising a unique portfolio of medical,
professional and consumer sound solutions that make life sound better
through its research, insights, and expertise in sound.

Contacts

ReSound
John Procter, +1-703-587-9967
jprocter@mcbeestrategic.com