SAN FRANCISCO–(BUSINESS WIRE)–Salesfloor,
a software-as-a-service (SaaS) platform that enables customers to shop
online with their local store and associate, has closed a $3 million
seed funding round led by BDC
Capital IT Venture Fund and London based angels Jamie
True and Jon
Claydon (previous investments include Grapple
Mobile and WorkAngel).
Until now, ecommerce has been about driving online customers to one
national site with very little personalized service. With the Salesfloor
platform, each associate creates their own personalized version of a
retailer’s ecommerce site.
“We call it People Powered Ecommerce,” said Salesfloor CEO Oscar Sachs.
“We are redefining the role of today’s retail associate so they can
drive online business. That’s how online shopping will grow to the next
level and make retail jobs more exciting and rewarding than ever. ”
Since launch, Salesfloor is working with luxury retailers including
Saks, Neiman Marcus, Bloomingdales, Stuart Weitzman and Harry Rosen, and
big box retailers such as Toys “R” Us to use its suite of desktop and
mobile products for assisting shoppers’ increasingly omnichannel
With Salesfloor, retailers experienced a 10x lift in online conversions
and up to a 75% increase in average order value (AOV).
“Today’s all-channel customer wants a high level of service, regardless
of channel,” said Joe Milano, Saks Senior Vice President Digital Retail.
“Salesfloor helped us address that opportunity and our associates are
seeing real success.”
Salesfloor will use the investment to penetrate global markets and
expand product development for new features and industry-specific
modules. In addition, funding will also be used to significantly grow
the team. Salesfloor recently hired Alistair Crane, the former Chief
Revenue Officer of Monitise PLC, to lead global sales.
The company’s revenue is growing in excess of 100% year-on-year.
Activity in the US has been driven by department stores and big box
retailers in many different retail categories, while early adoption of
Salesfloor in Europe has been led by luxury fashion brands.
Moriah Creatives PR
Lydia Davey, 765-586-4507