Revlon to Donate Over $1 Million Through Its LOVE IS ON Million Dollar Challenge

Online Fundraising Competition Kicks Off Today with Over 100
Women’s Health Charities

Competing for $1.4 Million in Charitable Donations

NEW YORK–(BUSINESS WIRE)–The Revlon+LOVE+IS+ON+Million+Dollar+Challenge&index=1&md5=62365f75e463fd3c02cdd6ba8cb3517e” rel=”nofollow”>Revlon
LOVE IS ON Million Dollar Challenge
, the company’s women’s
health philanthropic platform, goes live today. The Challenge features
more than 100 charities – organizations of all sizes dedicated to
women’s cancer, heart disease and diabetes – competing to raise funds
online. The charity that generates the most contributions will be
eligible to receive an additional $1 million donation from Revlon, with
the runner-up to receive $250,000. Additionally, a total of $150,000
will be distributed through weekly ‘bonus challenges’ over the course of
the six-week competition.

Said Lorenzo Delpani, CEO of Revlon: “Love drives all that we are
passionate about, including the urgent need to support women’s health.
It’s only by joining together that can we be most effective in tackling
the serious health issues facing women today. That is why our Challenge,
which inspires everyone to give, is so exciting. For us, it’s about
leveraging the power of community – and love – to make the
biggest impact possible.”

Longtime Revlon Global Brand Ambassador Halle Berry shared, “I joined
Revlon almost 20 years ago and their passion and commitment to bettering
women’s lives has never wavered. They have always been, and continue to
be, a devoted champion for women’s health.”

The Challenge represents a series of firsts – it is the first time a
cosmetic brand is the sole host of a fundraising competition on
fundraising platform CrowdRise, and also the biggest challenge award in
CrowdRise’s history.

“Philanthropy is the heart and soul of Revlon,” said Ronald O. Perelman,
Chairman of Revlon. “This Challenge marks an exciting new model of
fundraising for these important organizations, and allows us to have a
bigger effect on the leading health issues facing women today.”

Revlon Global Brand Ambassador Olivia Wilde voiced her passionate
support for the Challenge with a special call-to-action message that
urges people to embrace the spirit of LOVE IS ON by contributing to the
competition. (https://youtu.be/JPSueWs-muI)

There are several ways individuals can show their support for competing
charities in the Revlon LOVE IS ON Million Dollar Challenge:

  • By making a direct donation to their charity of choice through the
    Challenge homepage (https://www.crowdrise.com/revlonchallenge).
  • By creating a personal fundraising page on CrowdRise, linking to their
    specific charity, and reaching out to their network to raise
    throughout the Challenge
  • By sharing their support on social media and inspiring others to
    donate to their beloved charity, using the Revlon love sign and
    #RevlonMillion hashtag

The winner of the Revlon LOVE IS ON Million Dollar Challenge will be
announced in November 2015 at an event co-hosted by Revlon’s Global
Brand Ambassadors. For more information about the Challenge, to see a
list of participating charities and to make a donation, visit: www.crowdrise.com/revlonchallenge,
www.revlon.com/milliondollarchallenge,
and follow Revlon’s social channels (@Revlon) and hashtag #RevlonMillion.

About Revlon:

Revlon is a global cosmetics, hair color, hair care and hair treatments,
beauty tools, men’s grooming products, anti-perspirant deodorants,
fragrances, skincare, and other beauty care products company, which
operates in three segments, the consumer division (“Consumer”), the
professional division (“Professional”) and Other. CEO Lorenzo Delpani’s
vision is to establish Revlon as the quintessential and most innovative
beauty company in the world by offering products that make consumers
feel attractive and beautiful. Revlon believes that its global brand
name recognition, product quality, R&D, innovation and marketing
experience have enabled it to create leading global consumer and
professional brands. Revlon’s Consumer segment global brand portfolio
includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors®
color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair
color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum®
anti-perspirant deodorants. Revlon’s Professional segment global brand
portfolio includes: Revlon Professional®, CND®, including CND’s Shellac®
brand 14+ day nail color and Vinylux® weekly nail polish, and American
Crew® men’s grooming products. Websites featuring current product and
promotional information can be reached at www.revlon.com,
www.almay.com,
www.mitchum.com,
www.revlonprofessional.com,
www.americancrew.com
and www.cnd.com.

About CrowdRise

CrowdRise is the world’s largest and fastest growing online platform
dedicated exclusively to charitable fundraising. CrowdRise is used by
millions of individuals, tens of thousands of charities, hundreds of
companies and many of the most famous artists and athletes in the world
to creatively leverage their resources and networks to unlock the power
of the crowd and raise hundreds of millions of dollars to support
positive social missions. Founded by actor Edward Norton, film producer
Shauna Robertson, and Robert and Jeffrey Wolfe, CrowdRise has conceived,
implemented and powered campaigns that have raised over $250 million to
date.

Contacts

Press:
Revlon Global Public Relations
Victoria Ashley,
212-527-4137
Victoria.Ashley@revlon.com
or
Lippe
Taylor
Andrea Halpern, 212-598-4400 x 129
ahalpern@lippetaylor.com