Revlon’s 2nd Annual LOVE IS ON Million Dollar Challenge Raises Over $6 Million to Help Women’s Health Causes
Revlon’s Donation Incentives Drive Charities, Awarding Top
Fundraiser Cancer Research Institute with $1M
NEW YORK–(BUSINESS WIRE)–#Revlon–A long-standing champion of women’s health and empowerment, Revlon today
announced the winner of their record-breaking crowdfunding competition,
the 2nd Annual Revlon LOVE
IS ON Million Dollar Challenge. With over 150 women’s health
charities competing for the top ONE MILLION DOLLAR donation from Revlon, Cancer
Research Institute came in 1st place, raising over $1.2M
throughout the 6-week competition. Competitors in the Challenge
generated a total of $6.37 million in donations—more than double the
amount raised in Revlon’s inaugural Challenge last year.
“As a company committed to the well-being of women, we are proud to
support not one, but many important women’s health causes through the Revlon
LOVE IS ON Million Dollar Challenge. We are thrilled that our $1M
donation resulted in many millions of dollars raised for charities that
are making a real difference in women’s lives,” said Fabian Garcia, CEO
of Revlon.
From fighting cancer to treating diabetes and supporting female
empowerment, this year the Challenge awarded the following top 5
charities that raised the most funds during the Challenge period:
-
1st Place: Cancer
Research Institute with $1,294,188 raised -
2nd Place: Basser
Center for BRCA at The Abramson Cancer Center of the University of
Pennsylvania with $1,184,300 raised
-
3rd Place: Days
for Girls International with $757,850 raised -
4th Place: Beyond
Type 1 with $451,360 raised -
5th Place: Experience
Camps for Grieving Children with $414,854 raised
“We are honored to again participate in the Revlon LOVE IS ON Million
Dollar Challenge. After placing second in the 2015 campaign, we are
thrilled that we succeeded this year in rallying our community to help
us place first and take home the top $1M donation,” said Jill
O’Donnell-Tormey, Ph.D., CEO and director of scientific affairs at the
Cancer Research Institute. “Since 1953, we have worked to save more
lives by fueling the discovery and development of powerful
immunotherapies for all types of cancer. With this year’s funds
generated from Revlon’s Challenge, we will continue to advance the
research that gives new hope to the 6 million women around the world who
are diagnosed with cancer each year.”
With Revlon offering multiple donation incentives, including weekly
bonus awards, the Challenge proved effective in rallying charity
networks to leverage the power of community – and love – to drive
donations. Revlon thanks and congratulates all participants. To see full
list of winners and all charities involved in this year’s Revlon LOVE
IS ON Million Dollar Challenge, please visit www.crowdrise.com/revlonchallenge.
About Revlon:
Revlon is a global cosmetics company regarded as an industry innovator
and color expert. Revlon’s LOVE IS ON® brand mission and CHOOSE LOVE™
campaign help empower and inspire women around the world to be proactive
in choosing and celebrating love. Founded in 1932 with revolutionary
opaque nail enamel, Revlon today offers consumers in 150 countries and
territories a range of superior mass market color cosmetics for the
face, eye and its heritage lip and nail. The Revlon portfolio includes
Revlon ColorStay®, Revlon PhotoReady®, Super Lustrous® and Revlon Ultra
HD®.
About Revlon Women’s Health Mission:
Revlon is proudly committed to supporting women’s health. Over the last
25 years, Revlon, and its chairman, Ronald O. Perelman, have donated
over $150 million to women’s health causes. As a longstanding supporter
of women’s health, their combined contributions have benefited an array
of causes to eradicate women’s cancers, improve reproductive and
pre-natal medicine, support victims of domestic violence, and combat
women’s heart disease.
Contacts
Press:
Revlon Global Public Relations
Victoria Ashley,
212-527-4137
Victoria.Ashley@revlon.com
