Revolutionary BFit Gym Chain Partners with Popular Las Vegas-Based TRUFUSION

LAS VEGAS–(BUSINESS WIRE)–California-based revolutionary BFit gym chain and Las Vegas-based
fitness franchise TRUFUSION announce an exclusive partnership
that will introduce EDGE by TRUFUSION into selected BFit locations
beginning December 2016.

The partnership will provide BFit members access to an array of
unlimited group fitness programs unique to boutique studios including
group fitness classes in the form of Yoga, Pilates, Boxing, Aerial,
Barre, Bootcamps, Kettlebell, Battle Ropes and more. Along with BFit’s
innovative approach to gym membership, the BFit/EDGE by TRUFUSION
combination offers a powerful solution to the ideal gym/studio mix.

In early 2016, BFit quietly introduced a game changer—a gym membership
with a low cost Fit Pass that comes with freedom in how and when to
access the gym and a selection of amenities to match your mood.
Alternatively, the Fit Pass+ can be shared with friends and family so
they can enjoy it too. If a member misses scheduled programs for group
fitness, group cycling and virtual classes, there are a wide variety of
On-Demand options for easy access day or night. Now, with the addition
of EDGE by TRUFUSION to complement the innovative member experience, the
gym will offer a greater selection of studio-style classes as well as
options for those that prefer “schedule free” workout independence.

In Las Vegas, TRUFUSION has perfected the intimate workout experience
matched with plenty of inventive options that motivate and inspire
members to be the best version of themselves through a combination of
group fitness classes, recovery techniques that include cryotherapy and
massage, as well as state-of-the-art heart rate technology called
“TruBeat,” that provides members with a complete holistic wellness

BFit and EDGE by TRUFUSION have formed a natural alliance to provide
members with a ground-breaking fitness experience that balances BFit’s
refreshing, new gym format with the communal fitness classes in a studio
environment that TRUFUSION has mastered, all at a market-leading low
price. The appealing new format is perfect for everyone from the
budget-conscious college student, entrepreneurs who appreciate
convenience, to families seeking choices and convenience at a great

“BFit represents a refreshing take on the traditional fitness model,”
said Bill Righter, Managing Director, BFit. “We’ve introduced a simple,
yet modern gym membership designed for today’s lifestyle—one that
focuses on fitness on your schedule without the high end price.
EDGE by TRUFUSION helps us deliver specialized fitness with greater
group program variety. It’s an inspired partnership that will reshape
the fitness industry.”

“TRUFUSION has made a remarkable impact on the Las Vegas fitness
marketplace and cannot wait to partner with BFit to bring boutique
fitness into this refreshing new gym concept, “said Mike Borden, CEO and
Co-Founder of TRUFUSION. “Separately, we have each revolutionized the
fitness industry in our own way. Now, our powerful joint relationship
will bridge the gap between each of our unique fitness models and allow
our growing member base to enjoy a more active and health conscious
lifestyle all in one great space.”

About BFit

Born from the need to develop a flexible operating model that meets
today’s time-strapped member needs, BFit arrived in early 2016 as a
fresh, new gym concept. Its Fit Pass system steps away from the
traditional gym membership model and offers freedom of choice—how and
when to access the gym and the selection of amenities that suit your
needs. The Fit Pass+ provides the ability to share membership access
with family and friends. It’s a solution for people who appreciate
independence and seek innovative ways to merge lifestyle with fitness.

For additional information about BFit, visit


Founded in 2013, TRUFUSION is a one-of-a-kind group fitness
studio that offers over 200 unique fusion workout classes per week
including Hot Pilates, Tru Kettlebell, Battle Ropes Express, Boxing,
Barefoot Bootcamp, Yinfused, and more. Placing an emphasis on inspiring
community in the studio setting, the popular Las Vegas-based franchise
has developed a loyal fan base of locals that coin themselves members of
the TruTribe. Offering several additional products and services
including a full smoothie bar, healthy food items, and an original line
of workout apparel, TRUFUSION is a one-stop shop for all things
health and fitness.

For additional information about TRUFUSION, visit


Christina Erwin