CINCINNATI–(BUSINESS WIRE)–Macy’s, Inc. (NYSE:M) today announced that Richard A. Lennox, an
industry innovator with a track record of elevating consumer and
retailing brands, has been named Macy’s Chief Marketing Officer,
effective Sept. 15, 2016.
In this role, Lennox will have responsibility for Macy’s omnichannel
market presence and strategy, including brand, promotional, store,
digital and events marketing activity. He will report to Macy’s, Inc.
President Jeff Gennette and join the company’s Executive Committee.
Lennox, 51, has served as Senior Vice President and Chief Marketing
Officer of Toys “R” Us since 2014, with responsibility for all
components of marketing strategy for the company’s portfolio of brands.
This includes leading the development of brand strategy and optimizing
the company’s marketing and digital presence to drive sales growth and
customer loyalty. Among his accomplishments, Lennox led the creation of
the highly successful Toys “R” Us “awesome” brand position and marketing
“Rich Lennox is a significant addition to the Macy’s executive team and
we look forward to his contributions as we position the iconic Macy’s
brand as even more compelling and relevant for our customers in a
changing retail environment. He is a business leader and marketer who
believes in the power of big ideas, the strength of teamwork and the
ability to drive increased sales through innovation and customer
loyalty,” Gennette said. “We had an outstanding group of qualified
candidates for this position and believe that Rich Lennox has the entire
package of experiences, creativity, leadership skill and business acumen
to lead the marketing and special events of our renowned brand.”
For the five years prior to Toys “R” Us, Lennox was Executive Vice
President/Chief Marketing and E-commerce Officer at Zales Corporation,
where he was instrumental in the development of the company’s strategic
business plan and marketing approach across channels. He was part of a
team that turned around the company, leading to 14 consecutive quarters
of positive comparable same-store sales growth until its acquisition in
2014 by Signet.
From 1992 to 2009, Lennox was a senior-level executive and strategist at
J. Walter Thompson, where he led the De Beers Group, overseeing all
operations for its U.S. marketing function, as well as new product and
business development. Lennox served as JWT’s Executive Vice
President/U.S. Marketing Director for De Beers. In these roles, he led a
cross-functional team that developed the “A Diamond is Forever”
marketing campaign. In his tenure with JWT, Lennox also was an account
leader for major brand clients, including Kellogg’s, Nestle, Unilever
and Warner Lambert.
Lennox holds a bachelor’s degree from Reading University in Berkshire,
As Macy’s Chief Marketing Officer, Lennox succeeds Martine Reardon, who
left the company in May 2016 after 32 years of service.
Macy’s, Inc., with corporate offices in Cincinnati and New York, is one
of the nation’s premier retailers, with fiscal 2015 sales of $27.079
billion. The company operates about 880 stores in 45 states, the
District of Columbia, Guam and Puerto Rico under the names of Macy’s,
Bloomingdale’s, Bloomingdale’s Outlet, Macy’s Backstage and Bluemercury,
as well as the macys.com, bloomingdales.com and bluemercury.com
websites. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC
under a license agreement.
(Note: additional information on Macy’s, Inc., including past news
releases, is available at http://www.macysinc.com/pressroom)
Media – Jim Sluzewski, 513-579-7764
Matt Stautberg, 513-579-7780