ROLR Creative Video Collaboration Encourages “Acting Out”

New interactive platform brings social media influencers,
celebrities, movie studios and fans into direct engagement around pop
culture content

SANTA MONICA, Calif.–(BUSINESS WIRE)–ROLR,
a creative video collaboration platform, announced today the launch of
its iOS app (Version 2.0) that provides a unique experience for users to
act out their favorite movies with friends around the world. ROLR’s
proprietary technology supports a new form of interactive video
collaboration and social media engagement, enabling people to express
their personalities and creativity within the context of scenes from
some of the most memorable films of all time.

ROLR is designed to bring social media influencers, celebrities, movie
studios and fans into direct engagement with one another, providing a
unique opportunity to create content collaboratively and engage fans in
an active dialogue. Recently featured in the Apple (NYSE: AAPL) App
Store “New Apps We Love” and “Make Great Videos” sections, ROLR allows
users to have face-to-face video conversations with others via a fun,
interactive recording. When users enter the app, they can “role” with
anyone around the world in any chosen scene. The resulting
collaborations can be shared within the ROLR community, on Facebook and
Twitter, and via text message as an invitation for others to get into
the act.

Users select scenes from a plethora of popular classic movies and new
releases. Users choose a character, like Amy Schumer’s “Amy” or Bill
Hader’s “Aaron” from “Trainwreck,” for example, and record a “role”
using the in-app teleprompter. After a role is created, users can invite
others as co-stars to record and “role back” in order to complete a
scene. In addition, users have the option to role with existing roles
created by friends or those featured in the home feed. New movies,
celebrities and social media influencers are featured every day.

Founded by veteran film and television actor Edward
Kerr, who plays a recurring role on “Pretty Little Liars” on the
Freeform network (part of the Disney|ABC Television Group [NYSE: DIS]),
ROLR helps people discover and engage with content and each other in new
ways. ROLR is working with several major film studios – including
Paramount Pictures Corporation, Sony Pictures Entertainment, Universal
Studios and Warner Bros. – to generate a growing, diverse volume of
in-app scenes; serve as a promotional platform to engage fans and
viewers; and capture data to better understand viewership demographics
and engagement levels.

“People bond over their shared affinity for classic movie moments. ROLR
created a way for fans to participate in these moments like never
before. There’s karaoke for music fans, but nothing exists for people to
act with each other unless on a set or stage. ROLR is essentially an
acting machine – a way for people to express their own personalities and
experience what it’s like to play the role,” said Kerr. “Our goal is to
literally get the world to act together by bringing people of all
ages and interests into entertaining interactions within the context of
popular scenes from film and television.”

Research shows when people watch movies together, their brain wave
patterns are effectively “in sync” with one another, demonstrating a
sign of good communication (Aalto
University, Brain Research Unit, Finland). By tapping into this
idea, the ROLR app offers fans and friends the ability to experience and
recreate a movie together – ultimately developing a deeper connection –
even if physically apart.

Social media influencers, actors and comedians like Steph
Barkley and Jamie
Costa are already naturally gravitating to ROLR as a platform to
share original content, connect with fans and co-create with fellow
influencers. Barkley and Costa have 1.5 million and 772,000 social media
followers, respectively.

“As a content creator, engagement is everything! With ROLR, I can invite
fans into a deeper level of engagement and create more meaningful
connections,” said Barkley, Los Angeles-based actor. “As influencers, we
like to co-create content, but to be physically together is challenging
even when we live in the same city. With ROLR, I can instantaneously
collaborate with others locally and globally, while engaging and growing
my fan base.”

The app is currently available for
iOS devices and is launching on Android in summer 2016.

About ROLR

ROLR is a creative video collaboration platform where you act out
favorite movies and TV shows with friends around the world. Founded by
veteran film and television actor Edward
Kerr and based in Santa Monica, CA, ROLR offers a new method of
video interaction and social media engagement, enabling people to
express their personalities, creativity and love for film. ROLR also
serves as a content promotion tool for studios and influencers to engage
one-on-one with fans and followers. For more information, visit www.rolr.me,
www.twitter.com/rolrme,
www.facebook.com/rolrmobile
and www.instagram.com/rolrme.

Contacts

BAM Communications
Saramaya Weissman
saramaya@bamcommunications.biz
208-610-3375