Saddle Ranch Media to Develop Reality Show with Dr. Jeff Werber

LAS VEGAS–(BUSINESS WIRE)–Saddle Ranch Media, Inc. (OTC PINK:SRMX) has executed an agreement with
Hollywood’s Veterinarian to the Stars, Dr. Jeff Werber, to produce
“Hollywood’s Rich and Furry.”

This TV reality show will feature Hollywood celebrities and their
companion animals – and the extent to which they lavish affection, money
and lifestyle on those loving pets. Each week, Hollywood’s Rich & Furry
will focus on the lives of three companion animals and the celebrities
with whom they live. Where do they live? What do they eat? How do they
behave and how do their celebrity companions behave with them? Dr. Jeff
will discuss where they came from and the unique aspects of their breed
or background. Entertaining and educational — but all Hollywood all the

Dr. Werber is an Emmy Award-winning, nationally renowned veterinarian
who began his media career as a host and segment writer for the PetCARE
Television Network. Dr. Werber became the pet expert for CBS News in Los
Angeles, where he was awarded an Emmy for his pet health reporting. At
the same time, he was the veterinary correspondent for “The Early Show”
on CBS and a contributor to two other shows, “Great Day America” and
“The Parenting Table.” He then became the resident veterinarian for
ABC’s “Home Show” after which he hosted his own show, “Petcetera,” on
Discovery’s Animal Planet for which he was nominated for a Cable ACE
Award. Last year he served as the host of “Lassie’s Pet Vet,” which
aired nationally on PBS. He has appeared numerous times on “The Rachael
Ray Show,” “The Dr. Oz Show,” CNN, “Fox and Friends,” and E!
Entertainment’s “Insanely Pampered Hollywood Pets,” “Pit Boss” and
“House Husbands of Hollywood.” He also hosts “Ask the Vets” with Dr.
Jeff, a national weekly call-in, web-based, radio show on the PetLife
Radio Network.

Steffanie Siebrand, who helms Saddle Ranch TV and will personally
produce the series, said, “This show is a natural extension of Saddle
Ranch Digital’s PetCARE TV Network, which airs daily in thousands of
veterinary offices nationwide. There isn’t a veterinarian that I am
aware of who loves his pet patients more than Dr. Jeff Werber. The fact
that he takes care of the pets of some of Hollywood’s biggest stars
makes him even more fascinating. We can’t wait to share this unique
world with television viewers.”

Saddle Ranch Media, Inc. is a diversified media and entertainment
company operating three divisions; Saddle Ranch Film, Saddle Ranch TV
and Saddle Ranch Digital. For more information, visit

This press release shall not constitute an offer to sell or a
solicitation of an offer to buy securities of Saddle Ranch Media, Inc.
(the “Company”). Certain statements in this release and other written or
oral statements made by or on behalf of the Company are “forward-looking
statements” within the meaning of the federal securities laws.
Statements regarding future events and developments and our future
performance, as well as management’s expectations, beliefs, plans,
estimates or projections relating to the future are forward-looking
statements within the meaning of these laws. The actual results the
Company achieves may differ materially from any forward-looking
statements due to such risks and uncertainties. These statements are
based on our current expectations and speak only as of the date of such
The Company undertakes no obligation to publicly
update or revise any forward-looking statement, whether as a result of
future events, new information or otherwise.


Saddle Ranch Media, Inc.
Investor Relations:
Diane Hufferd,