Samsung Elevates Multimedia Experience in Galaxy Device Lineup With Audio Tuned by AKG

RIDGEFIELD PARK, N.J.–(BUSINESS WIRE)–Samsung Electronics Co., Ltd. and HARMAN
International Industries
, Incorporated (NYSE:HAR), the premier
connected technologies company for automotive, consumer and enterprise
markets, today introduced a new level of audio experiences on Samsung
Galaxy devices with the integration of GRAMMY® Award-Winning audio from
AKG by HARMAN. Samsung and HARMAN initiated a technology partnership in
2016 before the parties entered into a definitive merger agreement.

As the first stage of this audio collaboration, the Samsung Galaxy Tab
S3 will debut with quad stereo-sound speakers tuned by AKG. With premium
4K video playback and a vivid Super AMOLED display, the Galaxy Tab S3
will offer a cinema-like experience and feature S Pen productivity. The
tablet’s AKG tuned speakers will produce pure sounds, free from
distortion and distraction, inspiring listeners with a truly immersive
acoustic experience. The speakers will also automatically adjust
depending on whether the device is in landscape or portrait mode to
offer the highest-quality sound.

Samsung and AKG will expand their collaboration by bringing AKG’s
superior listening experience to Samsung Galaxy smartphones. Select
Galaxy smartphone users will soon be able to enjoy pure, natural sound
with earphones tuned by AKG included in-box with their smartphone.

AKG by HARMAN was founded by an engineer and physicist with the idea of
creating pure studio sound that could become a catalyst for creative
expression. For 70 years, AKG microphones and headphones have been used
from the studio to the stage by the world’s most respected musicians,
producers and DJs with a legacy of innovation that includes more than
1,000 patents and over 300 inventions in the field of electro acoustics.

“AKG has been delivering GRAMMY® Award-Winning reference sound for
professional musicians for more than 70 years. Integrating AKG
technology will greatly enhance Samsung’s mobile products by delivering
a fully differentiated and superior audio experience to customers,” said
Michael Mauser, President, HARMAN Lifestyle Audio. “We are very excited
to be a part of Samsung’s prestigious Galaxy portfolio and look forward
to bringing our premium audio capabilities to Samsung Galaxy users
worldwide.”

Younghee Lee, Executive Vice President and Head of Mobile Marketing and
Wearable & Accessory business at Samsung Electronics, said, “HARMAN and
the AKG brand were the natural choice to elevate our audio quality and
immediately communicate the distinct and premium offering that we wanted
to bring to consumers with our new product introductions. For a totally
immersive experience, we wanted the best performance in audio – and we
achieved that through this exciting collaboration, giving Galaxy users
the ability to fully enjoy enhanced listening experiences across
Samsung’s mobile portfolio.”

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today’s technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America’s fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and
follow us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and semiconductor and LED solutions. For the latest news,
please visit the Samsung Newsroom at http://news.samsung.com.

About HARMAN

HARMAN (harman.com)
designs and engineers connected products and solutions for automakers,
consumers, and enterprises worldwide, including connected car systems,
audio and visual products, enterprise automation solutions; and
connected services. With leading brands including AKG®, Harman Kardon®,
Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired
by audiophiles, musicians and the entertainment venues where they
perform around the world. More than 25 million automobiles on the road
today are equipped with HARMAN audio and connected car systems. The
Company’s software services power billions of mobile devices and systems
that are connected, integrated and secure across all platforms, from
work and home to car and mobile. HARMAN has a workforce of approximately
30,000 people across the Americas, Europe, and Asia and reported sales
of $7.2 billion during the last 12 months ended December 31, 2016. The
Company’s shares are traded on the New York Stock Exchange under the
symbol NYSE:HAR. Learn More About AKG at: http://www.akg.com/

Contacts

Allison+Partners for Samsung Electronics America, Inc.
Kyle
Rosenbaum, 646-428-0633
samsungmobile@allisonpr.com