Samsung Gear S2 Greets the New Year with Bright New Collection

Samsung elevates the Gear S2 classic design with new materials

LAS VEGAS–(BUSINESS WIRE)–Continuing its leadership in the wearables category, Samsung Electronics
Co., Ltd., today announced two new elegant editions of the Gear S2
classic, one encased in 18K Rose Gold and another in Platinum, offering
users diverse options to express and match their style while
highlighting its circular design and advanced functionality.

“In 2015, we set a new standard with the Gear S2 in smart wearable
category. We broke barriers to introduce one of Samsung’s most
progressive wearable devices to date,” said Younghee Lee, Executive Vice
President of Global Marketing, Mobile Communications Business at Samsung
Electronics. “In 2016, we will continue to raise the bar, so that we can
deliver products that our customers want most.”

With the successful launch of the Gear S2, Samsung is openly working
with partners to provide more convenience and expanded user
capabilities. CNN and Bloomberg Gear S2 apps, together with its watch
face feature, have been a few of the more popular apps followed by a
variety of watch faces and convenient apps like eBay, ESPN, Uber and
Voxer.

The new Gear S2 classic will include NFC technology to offer Samsung
Pay, which will be available to Gear S2 users early this year starting
in the U.S.

For a more personal and customizable experience, Samsung is expanding
its line of watch straps and watch face options. Samsung has partnered
with exclusive designers, such as Colombo, on premium watch straps for
the Gear S2, and has introduced fun and creative watch faces including
Peanuts characters and artworks from Keith Haring, Jean-Michael
Basquiat, Jeremyville and Burton Morris.

The new Gear S2 classic will be available in Rose Gold case with an
Ivory Genuine Leather Band and in Platinum case with a Black Genuine
Leather Band beginning in February.

For more information on this press release including photos, videos,
infographics and related Samsung Newsroom articles, please visit news.samsung.com/global/samsung-gear-s2-greets-the-new-year-with-bright-new-collection
or www.samsungmobilepress.com

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies that redefine the worlds of
TVs, smartphones, wearable devices, tablets, cameras, digital
appliances, printers, medical equipment, network systems, and
semiconductor and LED solutions. We are also leading in the Internet of
Things space with the open platform SmartThings, our broad range of
smart devices, and through proactive cross-industry collaboration. We
employ 319,000 people across 84 countries with annual sales of US $196
billion. To discover more, and for the latest news, feature articles and
press material, please visit the Samsung Newsroom at news.samsung.com.

Contacts

Samsung Electronics Co., Ltd.
Alex Pitocchelli, +1-646-428-0600
samsungaccessories@samsung.com