Samsung’s CMO Marc Mathieu Joins Personal BlackBox Board of Directors

First-to-Market Data Relationship Company Set to Launch this Fall

NEW YORK–(BUSINESS WIRE)–As consumer and corporate concern about data privacy escalates, Personal
BlackBox™ (PBB) is preparing for a Fall launch as the first data
relationship company giving consumers personal data independence. The
company announced today that it finalized its board of directors with
the addition of Samsung’s new Chief Marketing Officer, Marc Mathieu.

Mathieu recently joined Samsung Corporation’s US mobile division, as
chief marketing officer, based in New York and brings nearly two decades
of brand strategy and corporate responsibility to the PBB team. Prior to
Samsung, Mathieu was senior vice president of global marketing at
Unilever as the number two executive in charge of brand messaging. He
previously spent 12 years as a senior marketing vice president at
Coca-Cola where he launched Coke Zero. While at Unilever, he helped lead
the recent global corporate branding effort and strategy called
“Crafting Brands for Life,” which emphasized sustainability,
transparency and trust. One goal was to double the business, while
reducing the environmental impact.

“It’s an exciting time to join the Personal BlackBox board of
directors,” said Mathieu. “The PBB mobile marketing platform lets brands
create a deeper, more transparent, data relationship with consumers
while creating value for the exchange of data and greater integrity
through an iron clad security promise.”

“With the addition of Marc to our board, we have a well-rounded team of
advisors and innovators to propel Personal BlackBox into the market,”
said Haluk Kulin, founder and CEO of the company. “We’re creating a new,
powerful secure marketing platform for companies, from consumer goods to
insurance, to deliver compelling data and, most importantly, security
for both businesses and people.”

Mathieu joins the following members of the PBB board of directors:

  • Haluk Kulin, Founder and CEO of Personal BlackBox: Kulin is the
    visionary who drives Personal BlackBox, founding the company when he
    recognized the urgent need for personal data independence. With his
    first-hand experience at Unilever using data to grow billion dollar
    global brands, Haluk has a vision to make a positive social impact
    through personal data independence.
  • Nell Merlino, Chairwoman of the PBB Trust: Merlino has
    mobilized more than 20 million people in movements to promote women’s
    economic independence. She created “Take Our Daughters to Work Day,”
    started Count Me In and launched Make Mine a Million with Hillary
  • Geoff Stanley, Chairman: Stanley brings 30 years experience in
    capital markets with major global institutions and was ranked #1 in
    equity analysis. He will lead all aspects of the PBB board including
    strategy, governance, financial, and operational planning.
  • Wendy Markus Webb, Director: Markus Webb is CEO of Kestrel
    Advisors, a firm providing strategic planning, e-commerce, digital
    marketing, and investor relations to consumer-branded clients. She has
    worked with global brands including Disney and Ticketmaster and serves
    on the board of Jack in the Box and PetSmart Charities.
  • Bruce Mau, Director: World-leading visionary, innovator,
    designer and author, Bruce Mau’s 25 years in design innovation have
    included collaborations including Coca-Cola, McDonald’s, and the
    Panama Museum of Biodiversity, among others. Mau uses design as a
    method to produce the future and develop purposeful projects to create
    positive change in business, education, health, leadership and
  • Ned Cloonan, Director: Following an extensive career at the
    Board and C-suite level in the insurance industry, Ned now consults
    and speaks on forming effective partnerships for U.S. and foreign
    business expansion.

PBB is a platform built to deliver the next generation of secure tools.
It helps companies establish better, more valuable data relationships
with their consumers in a way that reduces the data risk and liabilities
for both. Each PBB app, web service or program developed on the platform
provides individual consumers with a safe data relationship without
trade-offs on privacy or control.

For the consumer, the PBB application is designed for people to have
full control, privacy and benefit of their data. Through PBB and the
Personal Data Independence framework, people are finally able to own
their data and bring better health, greater wealth and knowledge to
their lives based on the access they will now have from their data.

The PBB Trust and the Public Benefit Corporation are designed to promote
and ensure personal data control, privacy and value for PBB members.

Personal BlackBox will debut two new apps this fall. More details will
be shared in the coming weeks. To learn more about Personal BlackBox,

About Personal BlackBox

Personal BlackBox (PBB) is a data relationship company that provides
products and services to build transparent, productive and private data
relationships between companies and people. Companies are freed of the
liability and risks associated with consumer data because the PBB Trust
puts ownership and control of personal data in the hands of people. PBB
has built an enterprise scale platform that allows companies to build
apps and campaigns that connect to consumer data for analysis through a
series of APIs – without ever allowing the customer’s data out of the
system. PBB, which is a Public Benefit Corporation, operates in tandem
with the PBB Trust, an entity designed to safeguard personal data with
personal data independence standards, security and new policies. For
more information or to join PBB, go to


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Meggan Needham, 312-286-4974