Save Our Water Launches “Fix It For Good” Public Education Campaign

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Campaign unveiled at State Capitol lawn conversion event

SACRAMENTO, Calif.–(BUSINESS WIRE)–Save
Our Water
– California’s official statewide conservation education
program – today launched its “Fix It For Good” public education campaign
at a turf replacement demonstration event put on by the California
Department of General Services at the State Capitol. The campaign urges
Californians to “Fix It For Good” by making permanent changes to save
water by rethinking their yards, going water efficient with new toilets
and fixtures and fixing leaks.

“Save Our Water’s message this summer asked Californians to take
extraordinary and immediate actions to save water which helped the state
reach a 31.3% reduction in water use in July,” said Jennifer Persike,
Deputy Executive Director of External Affairs and Operations of the
Association of California Water Agencies. “As we shift into fall, Save
Our Water is building on that water conservation momentum and asking
Californians to consider permanent changes with the ‘Fix It for Good’
message.”

“Fix It For Good” campaign elements include billboards, outdoor media,
traditional and digital radio, digital and social media, direct mail,
theatre ads, and on-the-street efforts that will be seen and heard
throughout areas of the state facing the highest water use reduction
targets set by the State
Water Resources Control Board
. The campaign also includes Save Our
Water’s first television commercial, “Helping
Hands,”
which challenges Californians to face the drought together.
The commercial started airing this past Labor Day weekend in English and
Spanish on ABC, CBS, NBC, Univision, Telemundo and Fox networks in six
targeted media markets: Sacramento, Fresno/Bakersfield, Chico/Redding,
Central Coast, Inland Empire and Palm Springs.

“It is more important than ever to remind Californians that we have to
keep saving water as we move into fall and winter,” said Mark Cowin,
Director of the California Department of Water Resources. “Even facing a
strong El Nino, there are no guarantees that California’s historic
drought will end this winter.”

Save Our Water’s website is available in both English
and Spanish
and is filled with tips, tools, and inspiration to help every
Californian find new and creative ways to conserve. From tips on how to
keep trees healthy during the drought to an interactive section allowing
users to visually explore how they can save water both inside and
outside the home, Save Our Water has a wealth of resources available for
Californians.

Throughout the drought, Save Our Water has aimed to give Californians
tools and tips to help everyone easily conserve at home and at work,
every day. Save Our Water connects with Californians on its Facebook
page, Twitter
and Instagram
accounts.

Governor Edmund G. Brown Jr. has directed the first-ever statewide
mandatory water reductions in California, calling on all Californians to
reduce their water use by 25 percent and prevent water waste. Save Our
Water is a partnership between the
Association
of California Water Agencies
and the California
Department of Water Resources
.

Contacts

Association of California Water Agencies/Save Our Water
Jennifer
Persike
916-441-4545 or 916-296-3981 (cell)
jenniferp@acwa.com
or
Dept.
of Water Resources
Ed Wilson
916-651-7512
ed.wilson@water.ca.gov