Sequel Enabling Creation of Bots for Messenger, Launches Easy Way to Create Entertainment and Media Bots for Messaging Apps

The content platform for messaging now allows anyone to create
stories, games, news, or bots for the 3B+ people on messaging apps

SAN FRANCISCO–(BUSINESS WIRE)–As just announced at today’s F8 conference, Sequel, a content
platform for messaging, is now available to create bots for media and
entertainment on Facebook Messenger. In addition to Messenger, creators
using Sequel can seamlessly publish their content across Sequel’s
growing list of messaging partners. Creators can start making bots now
at www.onsequel.com.

Sequel’s powerful creator platform makes it easy for creators, ranging
from brands and publishers to writers, game designers, celebrities and
influencers, to focus on the creative without requiring engineers as
they build and publish their bots. It’s easy to create immersive,
entertaining experiences with Sequel’s intuitive, drag-and-drop tools
that let anyone create compelling bots with text, photos, videos, audio,
GIFs, emojis, quizzes, polls, and even more advanced interactivity.

“We’ve developed a platform that allows anyone to create rich
conversational media using bot technology,” said Omar Siddiqui, CEO,
Kiwi. “Our focus has been to build the technology to craft conversations
with personas rather than just mechanical bots. We’re committed to
pushing the capabilities of our platform to connect consumers to the
content they love and to arm creators with the best technology to
explore this brand new medium.”

For creators, connecting with audiences through Sequel is as easy as
starting a new conversation on major messaging applications. There are
no app downloads that keep fans from trying out the content that is
published to Messenger and other messaging platforms. This capability is
particularly appealing to brands, publishers, and media personalities
who are looking to engage with their target audiences in new ways.
Sequel’s platform allows anybody to register and build their bot, and
the company also works with leading brands, media properties, and
celebrities to create bots that can help showcase this new medium.

“By partnering with Sequel to create a celebrity gossip quiz bot, we
were able to offer fresh and dynamic content for our readers, who are
actively engaged in messaging apps,” said Christian Baesler, President
of Bauer Xcel Media. “We’ve received really positive feedback from
readers who played the trivia game and are excited to continue working
with Sequel to expand the experience of the J-14 bot.”

Download the logo and assets here.

About Sequel

Sequel (www.onsequel.com)
empowers creators to build their own bots for media and entertainment on
leading messenger platforms such as Facebook Messenger, Kik, and
Telegram. Sequel is the latest product by Kiwi, Inc., a mobile
entertainment company headquartered in Palo Alto. The company was
founded in August 2011 and is backed by Sequoia Capital, DFJ, and
Northgate.

Contacts

fortyseven for Sequel
Sibel Sunar/Janelle Grai
212-391-4707/323-658-1200
sequel@fortyseven.com