Shiseido Awarded World’s Most Ethical Companies Designation Five Years in a Row

TOKYO–(BUSINESS WIRE)–Shiseido Co., Ltd. has been selected and awarded the 2016 World’s Most
Ethical Companies designation for the fifth consecutive year. The
announcement was made on March 7, 2016 by Ethisphere® Institute, a
U.S.-based international think-tank dedicated to advocating best
practices in business in such areas as corporate ethics and corporate
social responsibility.

In addition to strengthening governance and thoroughly adhering to sound
corporate ethics, global companies are currently urged to address major
management challenges by taking a leadership role concerning social and
environmental issues while also ensuring profitable, sustainable growth.
We will not only promote management with even more transparency but also
contribute to society through various corporate activities.

About 2016 World’s Most Ethical Companies

“Ethisphere® Institute” has been researching approximately 1,000
companies from over 100 countries worldwide and announcing the “World’s
Most Ethical Companies” every year since 2007. To select these
companies, Ethisphere® Institute conducts research based on 5 categories
of (1) concept of corporate ethics and legal compliance, (2) activity
contents as a corporate citizen, (3) evaluation by society, top
management leadership, communication with stakeholders, (4)
establishment of corporate ethics, and (5) corporate governance, etc.

Shiseido Corporate Ethics and Social Contribution

For approximately 140 years since it was founded in 1872, Shiseido has
been engendering the spirit of “serving our customers through beauty and
wellness” as a fundamental principle of its corporate activities. Also,
cognizant that overseas sales currently account for more than 50% of
sales, Shiseido has reviewed and newly established the Shiseido Group
corporate philosophy entitled “Our Mission, Values and Way” in April
2011 with the aim of enhancing the solidarity of the Shiseido Group.
Specifically, with regard to corporate ethics, Shiseido is carrying out
initiatives based on “Our Way,” which denotes action standards that each
and every employee should take to earn the trust of 5 types of
stakeholders, including “customers,” “business partners,”
“shareholders,” “employees,” and “society/Earth.” As for social
contribution activities, Shiseido is also promoting various initiatives
by designating women and beauty, culture and the environment as the
three priority domains in which Shiseido is able to leverage its


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Public Relations Department