SIG, a Leading Building Products Specialists in Europe, Chooses Retail Merchandising Platform Elevaate as Partner.

LONDON–(BUSINESS WIRE)–#ecommerce–Elevaate today announced SIG, one Europe’s leading building materials
specialists, is turning to Elevaate for support in creating a more
flexible and collaborative relationship with its supplier community.

“As leading specialist working across the European construction industry
we work with a huge number of suppliers of different sizes and
sophistication in a wide variety of countries. Elevaate gives us the
agility to handle such diversity and has an offering designed to support
stronger collaboration with our supplier community”, said Gareth Wray,
eCommerce Director. “We’ve been impressed with Elevaate’s solution and
believe they’re the right partner to help scale our digital
merchandising operations in a very accountable way.”

“SIG, founded nearly 60 years ago, is a great example of an established
company having the forward vision to modernize its retail technology and
merchandising platforms to meet the growing demands of a digitally
driven economy”, said Ken Platt, COO of Elevaate. “The flexibility and
real-time data Elevaate provides will allow our Customer Success
Managers to support the SIG team in optimizing valuable digital trade
funded revenues and more collaborative supplier relationships.”

SIG has selected Elevaate to:

+ Help accelerate the digital transformation of their ecommerce
merchandising to a more efficient, scalable platform

+ Improve supplier collaboration with real-time, in-day trading agility
for both the internal team and their partners

+ Provide rich transaction data and experienced Customer Success
Managers that can drive fresh thinking and better ROI for the business

About SIG

SIG is a leading distributor of specialist building products in Europe.
The Group has a product and service offering of significant scale with
strong positions in its three core product areas of Insulation and
Energy Management, Exteriors and Interiors. SIG operates from trading
sites across the UK and Ireland and Mainland Europe and employs just
over 9,000 people. The Group’s main countries of operation are the UK,
France and Germany, which together account for 88% of its continuing

About Elevaate

Elevaate helps retailers and suppliers combine rich real-time
transaction data with the commercial expertise of their people to
optimise trade funded activity online. Commercial teams can now overcome
the limitations of legacy systems and slow, traditional execution.
Agile, accountable and transparent, Elevaate is a highly efficient SaaS
platform designed by retail experts and technologists to transform the
value of commercial relationships. Headquartered in the UK, Elevaate has
served over 270 million products since launching in April 2015 to
customers across Europe and Australia. Learn more at


David Shearer, CMO