Signet Jewelers to Elevate Relationship with Pandora Jewelry with Its Jared® the Galleria of Jewelry Brand

AKRON, Ohio–(BUSINESS WIRE)–Signet Jewelers (“Signet”) (NYSE and LSE: SIG), the world’s largest
retailer of diamond jewelry, announced that it will elevate its already
well-established relationship with PANDORA Jewelry, one of the world’s
largest affordable luxury jewelry brands, in its number one destination
jewelry store in the United States, Jared® The Galleria Of Jewelry.

As part of this effort, Jared will upgrade more than 200 of its
established stores to include new PANDORA boutiques.

“We’re thrilled with our long-term and successful relationship with
PANDORA. For more than seven years, Jared Guests have come to rely on an
extensive collection of PANDORA jewelry matched with a great customer
service experience, helping build new relationships,” said Mark Light,
Chief Executive Officer of Signet Jewelers. “The PANDORA brand has been
attracting an incremental customer base to Jared for years and we’re
confident that the more branded presence of a shop-in-shop, a successful
model of watch and jewelry boutiques in Jared and other Signet store
brands, will serve an even greater number of PANDORA collectors,
especially with the planned assortment expansion.”

Starting in 2016, Signet will begin the process of installing enhanced
PANDORA boutiques in more than 200 Jared stores, which will increase the
PANDORA footprint to approximately 150 square feet, and support the
growth of other PANDORA jewelry categories including rings, earrings,
etc. Currently, PANDORA is available in 239 Jared stores.

About Signet and Safe Harbor Statement:

Signet Jewelers Limited is the world’s largest retailer of diamond
jewelry. Signet operates approximately 3,600 stores primarily under the
name brands of Kay Jewelers, Zales, Jared The Galleria Of Jewelry,
H.Samuel, Ernest Jones, Peoples and Piercing Pagoda. Further information
on Signet is available at www.signetjewelers.com.
See also www.kay.com,
www.zales.com,
www.jared.com,
www.hsamuel.co.uk,
www.ernestjones.co.uk,
www.peoplesjewellers.com
and www.pagoda.com.

This release contains statements which are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements, based upon management’s beliefs and expectations
as well as on assumptions made by and data currently available to
management, include statements regarding, among other things, Signet’s
results of operation, financial condition, liquidity, prospects, growth,
strategies and the industry in which Signet operates. The use of the
words “expects,” “intends,” “anticipates,” “estimates,” “predicts,”
“believes,” “should,” “potential,” “may,” “forecast,” “objective,”
“plan,” or “target,” and other similar expressions are intended to
identify forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to a number of
risks and uncertainties, including but not limited to general economic
conditions, risks relating to Signet being a Bermuda corporation, the
merchandising, pricing and inventory policies followed by Signet, the
reputation of Signet and its brands, the level of competition in the
jewelry sector, the cost and availability of diamonds, gold and other
precious metals, regulations relating to customer credit, seasonality of
Signet’s business, financial market risks, deterioration in customers’
financial condition, exchange rate fluctuations, changes in Signet’s
credit rating, changes in consumer attitudes regarding jewelry,
management of social, ethical and environmental risks, security breaches
and other disruptions to Signet’s information technology infrastructure
and databases, inadequacy in and disruptions to internal controls and
systems, changes in assumptions used in making accounting estimates
relating to items such as extended service plans and pensions, the
impact of the acquisition of Zale Corporation on relationships,
including with employees, suppliers, customers and competitors, and our
ability to successfully integrate Zale’s operations and to realize
synergies from the transaction.

For a discussion of these and other risks and uncertainties which could
cause actual results to differ materially from those expressed in any
forward-looking statement, see the “Risk Factors” section of Signet’s
Fiscal 2015 Annual Report on Form 10-K filed with the SEC on March 26,
2015. Signet undertakes no obligation to update or revise any forward-
looking statements to reflect subsequent events or circumstances, except
as required by law.

Contacts

Signet
David Bouffard, Vice President, Corporate Affairs
+1-330-668
5369
DBouffard@jewels.com