Skechers Blends Lifestyle and Wellness with Launch of YOU by Skechers Footwear Collection
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–“YOU by Skechers”—a dynamic new collection from lifestyle and
performance footwear leader Skechers—launched today online and in retail
stores across the United States. Designed with a foundation in health
and wellness, YOU by Skechers is for the young woman who wants to go
from the office to the yoga studio to dinner in comfort and style.
“The YOU collection is an exciting crossover between our lifestyle lines
and performance, and really speaks to the way the modern, busy woman is
living her life,” says Kathy Kartalis, senior vice president of global
product at Skechers. “This unique evolution for Skechers utilizes the
best technologies and innovations from our Performance division and
leverages that into a new collection that meets the lifestyle and
wellness needs of the self-aware woman searching for more balance in her
life.”
“We’ve seen an explosion in the desire for lightweight wellness footwear
in the athleisure marketplace,” added Michael Greenberg, president of
Skechers. “YOU by Skechers gives us the perfect opportunity to fuse the
best aspects of both our performance and lifestyle experience to meet
that need. We expect this versatile collection to resonate strongly with
active women across multiple demographics.”
In coordination with the launch of YOU by Skechers, the Company will
partner with four high-profile healthy living ambassadors—Koya Webb, a
fitness model, vegan advocate and former track star; Danette May, a
fitness star and social media influencer; superfood guru and yogi Sophie
Jaffe; and NY Pilates expert Katie Yip. All four women will be
integrating YOU into their everyday lives and on their social channels.
To drive direct engagement with the target audience of the YOU by
Skechers collection, a community has been established under the
@YOUbySkechers umbrella across social media platforms on Facebook (facebook.com/youbyskechers)
and Instagram (Instagram.com/youbyskechers).
Women who follow these channels will find access to our ambassadors as
well as content featuring fashion, health and beauty tips as well as
positive, inspiring and empowering messaging—all designed to keep them
coming back for more.
The initial assortment of styles and colors from the YOU by Skechers
collection can be found at Skechers retail stores, footwear and
department stores as well as online at skechers.com. The range will
expand with additional looks and colors available worldwide in the
months ahead.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 2,012 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments due
to the lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among sellers
of footwear for consumers, especially in the highly competitive
performance footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2016. The risks included
here are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.
Contacts
SKECHERS
Jennifer Clay
310.937.1326
