Skechers Gears up for Its Inaugural Debut as Title Sponsor of the Skechers Performance Los Angeles Marathon
Global Footwear Brand Encourages Fans and Running Enthusiasts to
Partake in Race Weekend and Support the City’s Biggest Running Event
LOS ANGELES–(BUSINESS WIRE)–Skechers Performance, a division of Skechers USA, Inc. (NYSE:SKX),
embarks on three days of excitement surrounding the city’s biggest
running event – the Skechers Performance Los Angeles Marathon.
The marathon will be held on Sunday, February 14, 2016 with several
activities leading up to the race including the Health and Fitness Expo,
which is open to the public at the Los Angeles Convention Center,
February 12th and 13th.
“This weekend is creating so much excitement across Los Angeles,” said
Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance. “We
truly wish all the runners, supporters and partners of the Skechers
Performance Los Angeles Marathon the very best. What makes this race
even more significant is that on Saturday, we will have 27 of our elite
athletes competing at the Trials to make the 2016 U.S. Olympic team, and
leading the pack is our very own Meb and Kara Goucher. We’ll be
supporting them with all the fans, friends and family.”
On race day, spectators can join Skechers Performance at mile four and
twenty-two, to cheer on the runners and receive giveaways such as
noisemakers and t-shirts, while supplies last. During the Health and
Fitness Expo, participants, spectators and fans will be able to
commemorate the race with a complete collection of official footwear and
apparel available at the Skechers Performance booth.
Designed in Los Angeles at Skechers’ headquarters, the official footwear
was created in varying shades of deep blue, enamel green and turquoise
to mirror the newly designed branding of the Skechers Performance Los
Angeles Marathon logo. The line has several models to choose from for
men and women including, maximum cushion (GOrun Ultra Road) and neutral
running shoes (GOrun Ride 5) and a new stability shoe called the
Skechers GOrun Forza, which features an extended medial post for
additional support.
Furthermore, a new limited edition Skechers GOrun Forza model will be
available to expo visitors only. Building off of one of Los Angeles’
most iconic symbols, this exclusive model features bright, multi-colored
palm trees that pop against a black background. This model will only be
available at the Skechers Performance expo booth on race weekend and
will retail for $140.
In addition to designing the finishers shirts, Skechers Performance will
have a full line of official race apparel including tech tees, jackets,
running shorts, leggings, hats, and much more. Skechers Performance will
also have a selection of casual tee shirts with bright graphics, such as
the “LA 26.2” which incorporates the cityscape.
To build excitement for the Skechers Performance Los Angeles Marathon, a
new advertising campaign featuring elite runners Meb and Kara Goucher is
debuting. The new commercial spot will air leading up to and during race
weekend and will coincide with print and outdoor advertising. The
campaign features Skechers Performance’s new marketing message – Choose
Greatness – which was inspired by Meb and Kara’s commitment to excel not
only in their sport, but in everything they do daily.
Rounding out race weekend, Skechers Performance is excited to support
world-class athletes and former Olympians, Meb and Kara Goucher, as they
compete in the 2016 U.S. Olympic Trials Marathon on Saturday, February
13, 2016 here in Los Angeles. Both will be wearing a custom designed
GOmeb Speed 3 – 2016 shoe that features a white and blue knit upper and
a noticeable, bright gold outsole.
The Skechers Performance expo booth will be open Friday, February 12,
10am – 7pm and Saturday, February 13, 8am – 5pm. Skechers Performance
will also have giveaways race weekend at a promotional space across from
the main Skechers Performance booth at the Expo. Attendees can have
their photo taken and make cheer signs to support runners.
For more information on the 2016 Skechers Performance Los Angeles
Marathon, visit www.lamarathon.com.
For additional information on Skechers Performance, visit www.GOskechers.com
or follow the brand on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO)
and Instagram (instagram.com/skechersperformance).
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
Skechers footwear is available in the United States and over 120
countries and territories worldwide via department and specialty stores,
more than 1,050 Skechers retail stores, and Skechers’ e-commerce
website. Skechers manages its international business through a network
of global distributors, joint venture partners in Asia, and 12
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout
Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international growth,
financial results and operations, its development of new products,
future demand for its products, its planned domestic and international
expansion and opening of new stores, the completion of the Company’s
European distribution center, advertising and marketing initiatives.
Forward-looking statements can be identified by the use of forward
looking language such as “believe,” “anticipate,” “expect,” “estimate,”
“intend,” “plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and uncertainties
that could cause actual results to differ materially from those
projected in forward-looking statements. Factors that might cause or
contribute to such differences include international economic, political
and market conditions including the uncertainty of sustained recovery in
Europe; entry into the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory levels;
losing any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school
and holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form 10-K
for the year ended December 31, 2014 and its quarterly report on Form
10-Q for the three months ended June 30, 2015. The risks included here
are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.
Contacts
SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x 4839
jolenea@skechers.com
