SKECHERS Opens Second Retail Store in Times Square

The Company Capitalizes on One of the World’s Most High-Traffic
Destinations with its Revolutionary New Store Design

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS
USA, Inc. (NYSE:SKX), a global leader in the lifestyle and
performance footwear industry, today announced that the Company has
opened a flagship store at the front of Times Square, New York City’s
most highly visited destination. Located on the famed Bow Tie in the
heart of Times Square, the new location will welcome more than 300,000
passersby daily.

“This amazing new store is a perfect reflection of our brand’s
incredible year,” said Michael Greenberg, president of SKECHERS. “We
recently announced our biggest quarter ever, during which our
Company-owned store sales increased by more than 20 percent in the third
quarter of 2015 as compared to the same period last year. SKECHERS
now has more than 1,210 stores worldwide, with more than 500 being
Company-owned, and we will continue to expand our retail network to
satisfy the increasing number of consumers who are demanding our
product.”

Greenberg continued: “As an international brand, we felt we could
increase the Company’s success and growth with two SKECHERS retail
locations in Times Square – one of the highest-traffic destinations on
the planet. This store is a terrific opportunity to double our presence
among the hundreds of thousands of tourists and residents who visit this
iconic New York destination every day.”

Generously sized with a 2453-square-foot sales floor, the store will be
the first of its kind, pairing SKECHERS’
iconic colorful branding with a sleek, modern look. The new modern
design includes black granite tiled floors, large-scaled graphics,
state-of-the-art audio/video presentations and LED-lit shelves, fixtures
and storefront displays. The store will also offer mobile pay options,
enabling customers to purchase product throughout the store. And
shoppers will find a SKECHERS Performance shop and SKECHERS Kids fun
zone as well as a showcase of the full SKECHERS assortment of lifestyle
and performance footwear for men, women and children, apparel and
accessories.

In addition to SKECHERS’
New York destinations on 5th Avenue and 34th Street, the Company’s
retail stores are located in prime tourist locations worldwide, such as
Los Angeles’ Hollywood & Highland and Universal CityWalk; San
Francisco’s Powell Street; Belfast; Tokyo; Shanghai; and dozens of
cities around the world. Currently the second largest athletic footwear
company and the #1 kids brand in the world, SKECHERS owns and operates
more than 500 retail stores in the United States, Canada, Europe and
Asia, with a total store count surpassing 1,210 destinations worldwide.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 120
countries and territories worldwide via department and specialty stores,
more than 1,210 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and 13
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America
and throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future growth, financial results and
operations, its development of new products, future demand for its
products and growth across the Company’s three main business channels
and globally, its planned expansion and opening of new stores,
advertising and marketing initiatives, and the expansion plans for the
Company’s European Distribution Center. Forward-looking statements can
be identified by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will
be,” “will continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements are
subject to risks and uncertainties that could cause actual results to
differ materially from those projected in forward-looking statements.
Factors that might cause or contribute to such differences include
international economic, political and market conditions including the
uncertainty of sustained recovery in Europe; entry into the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation of
order commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or incorporated by
reference in the Company’s annual report on Form 10-K for the year ended
December 31, 2014 and its quarterly report on Form 10-Q for the three
months ended June 30, 2015. The risks included here are not exhaustive.
The Company operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies cannot
predict all such risk factors, nor can the companies assess the impact
of all such risk factors on their respective businesses or the extent to
which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.

Contacts

SKECHERS USA, Inc.
Jennifer Clay, 310-318-3100