Skechers Performance™ Extends Partnership with Conqur Endurance Group
Global Leader in Performance Footwear Announces Extension as Title
Sponsor of the Skechers Performance Los Angeles Marathon
LOS ANGELES–(BUSINESS WIRE)–Skechers Performance™, a division of SKECHERS USA, Inc. (NYSE:SKX), and
Conqur Endurance Group, the organizer of the Skechers Performance Los
Angeles Marathon, are pleased to announce a multi-year partnership
extension of Skechers Performance’s title sponsorship of the Los Angeles
Marathon. Last year marked the inaugural year of Skechers Performance’s
title sponsorship.
As the title sponsor, Skechers Performance – a Los Angeles-based company
– will continue integrated marketing and communications programming to
increase the footwear and apparel company’s visibility in the months
leading up to and during race weekend, as well as amplify the brand
along the course. Skechers Performance will also continue to maintain a
strong footprint at the Health & Fitness EXPO, located at the Los
Angeles Convention Center, taking place Friday, March 17th
and Saturday, March 18th. The expanded booth space will allow
Skechers Performance to display award-winning footwear styles as well as
increase apparel and accessory offerings.
“We are proud to remain the title sponsor of the Los Angeles Marathon,
especially since it is our local race and held in this incredible city,
where we started Skechers back in 1992,” said Michael Greenberg,
president, Skechers USA, Inc. “This year we are celebrating our 25-year
milestone as an award-winning, global company headquartered in L.A., and
being the title sponsor is one exciting example demonstrating the growth
and success of the Company over the years.”
“As a global footwear brand with an ever-expanding reach, Skechers
Performance is an ideal partner and we are equally thrilled to have them
extend their title sponsorship with us,” said Tracey Russell, Chief
Executive of Conqur Endurance Group. “Skechers Performance has shown a
deep commitment to the participant experience through unmatched runner
engagement, customized award-winning products and globally-integrated
marketing and communications initiatives. The company’s reach and
marketing acumen have been a tremendous support as we continue to
increase our promotional activities worldwide.”
“Extending our partnership as the title sponsor of the Los Angeles
Marathon demonstrates our dedication to the Los Angeles community and
runners of all levels, from beginners in the sport to elite athletes
such as those we sponsor,” said Rick Higgins, SVP,
Merchandising/Marketing, Skechers Performance. “Our inaugural year was
extremely rewarding and we continue to build on the success as we
introduce new programs such as GORUNLA. We look forward to continuing to
inspire race participants from around the world to meet and exceed their
goals year-after-year.”
Excitement leading up to the race is mounting as Skechers Performance
gears up to host over 60 runners from 35 countries as part of the
brand’s 2017 GORUNLA campaign—a global marketing initiative that offers
Skechers’ international partners the opportunity to partake in the
marathon with a VIP experience. Additionally, the Company is proud to
welcome back Skechers Performance elite athlete and the 2016 Skechers
Performance Los Angeles Marathon defending champion—Weldon Kirui. Kirui
won last year’s race with a time of 2:13:07 and broke the tape wearing
the Skechers GOmeb Speed 3 – 2016™ shoes. The field for the 2017 race
will also include Skechers Performance elite athletes Jose Madera, who
placed seventh at last year’s race, Olympian Kavita Tungar, and American
long-distance runner, Heather Lieburg.
The Skechers Performance Los Angeles Marathon will take place on Sunday,
March 19, 2017. Registration is open and will remain open until March 15th.
For more information and to register, visit www.lamarathon.com.
To learn more about Skechers Performance visit www.GOSkechers.com
or follow on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO)
and Instagram (instagram.com/skechersperformance).
For more information and interview opportunities please contact Jolene
Abbott at 310.318.3100, x4839, jolenea@skechers.com
or Molly Biddiscombe at 212.796.9826, molly.biddiscombe@ketchum.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 2,012 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments due
to the lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among sellers
of footwear for consumers, especially in the highly competitive
performance footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2016. The risks included
here are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.
About Conqur Endurance Group
Conqur Endurance Group, a subsidiary of McCourt LP, creates world-class
experiences that ignite passion in athletes and connect communities
through the transformative power of sport. The Skechers Performance Los
Angeles Marathon is among the largest marathons in the country with more
than 24,000 participants, thousands of volunteers and hundreds of
thousands of spectators. The “Stadium to the Sea” course, starting at
Dodger Stadium and finishing near the Santa Monica Pier, is one of the
most scenic in the world, taking runners on a tour of Los Angeles past
every major landmark. In addition to the marquee event, Conqur Endurance
Group produces the Santa Monica Classic 5K/10K, the LA BIG 5K and
recently added the Pasadena Half Marathon & 5K at the Rose Bowl. For
more information, please visit www.goconqur.com.
Contacts
SKECHERS USA, Inc.
Jolene Abbott
310.318.3100 x4839
jolenea@skechers.com
or
Molly
Biddiscombe
212.796.9826
Molly.biddiscombe@ketchum.com
