Skechers Performance™ Signs 17-Time National Champion Edward Cheserek

Winningest male athlete in NCAA history partners with Performance
footwear and apparel brand.

LOS ANGELES–(BUSINESS WIRE)–Skechers Performance™, a division of SKECHERS USA, Inc. (NYSE:SKX),
announces today that 17-time NCAA National Champion, Edward Cheserek,
will join the roster of Skechers Performance elite athletes. The former
University of Oregon Track and Cross Country Champion signed a
multi-year global deal with Skechers Performance and will be featured in
marketing campaigns for Skechers GO RUN footwear and apparel.

“I am so happy to be joining the Skechers Performance team as I start
this next chapter of my career,” said Cheserek, who will make his
professional debut on September 10, 2017 in New York City at the 5th
Avenue Mile. “I have big goals and dreams and know that Skechers
Performance product will help me get where I want to go…I am excited for
what is ahead.”

Originally from Kenya, Cheserek attended Saint Benedict’s Preparatory
School in New Jersey, where he was named the Gatorade 2013 National
Cross Country Runner of the Year, before choosing to continue his
collegiate career at distance running powerhouse, University of Oregon.
In 2013, Cheserek became the first freshman in school history to win the
NCAA National Cross Country Championships, and would then go on to
repeat as cross country champion in his sophomore and junior years. Now
at 23 years old, Cheserek begins his professional career, having left
behind an incredible collegiate legacy by becoming the winningest male
athlete in NCAA Division 1 athletics’ history, winning a combined 17
national championships in cross country and indoor and outdoor track and
field.

“Edward has already accomplished so much in his young career and proven
he is among the best of his sport,” said Michael Greenberg, Skechers
President. “We are thrilled to have him on the Skechers Performance team
and to be part of his journey as he embarks on his professional career.”

Cheserek will be wearing Skechers Performance GO RUN footwear and
apparel as part of the sponsorship. Known for its innovative and award
winning designs, Skechers Performance GO RUN offers performance product
featuring the latest innovative and technical properties, enabling
athletes of all levels to perform at their best.

As Skechers Performance enters its eighth year with the GO RUN line,
Edward Cheserek will join a roster of running’s elite, including Meb
Keflezighi, Kara Goucher, and Tara Welling, who are all Skechers
Performance ambassadors. Cheserek will be the youngest running athlete
on the Skechers Performance roster and signifies the brand’s commitment
to investing in the future of the running business.

Skechers Performance GO RUN is available at Skechers retail stores,
select retail partners including specialty run stores, and online at
Skechers.com.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,410 SKECHERS Company-owned and third-party retail stores,
and the Company’s e-commerce website. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia, and wholly-owned subsidiaries in Brazil,
Canada, Chile, Japan, Latin America and throughout Europe. For more
information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015 and its quarterly
report on Form 10-Q for the three months ended June 30, 2016. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.

Contacts

SKECHERS USA, Inc.
Kelly O’Rourke, (310) 424-8366
kellyor@skechers.com

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