SKECHERS Wins Campaign of The Year at The Drapers Footwear Awards

LONDON–(BUSINESS WIRE)–SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company won the
Campaign of The Year Award at the Drapers Footwear Awards for its Spring
2016 Kelly Brook Skechers Memory Foam campaign. This achievement follows
a year when SKECHERS has won multiple top industry awards in the United
Kingdom, including Footwear Brand of the Year and Ladies Brand of the
Year at the Footwear Industry Awards in February 2016.

“We have loved sharing Kelly’s amazing campaign and her obvious passion
for the brand with consumers, and are incredibly honored to receive
Drapers’ recognition,” said Peter Youell, managing director of SKECHERS
UK Ltd. “These awards are a testament to the strength of the SKECHERS
brand in the UK and Ireland, and the ongoing support from our retail
partners who reaffirm and elevate SKECHERS as a desired brand in
lifestyle and fashion footwear.”

Added SKECHERS chief operating officer and chief financial officer David
Weinberg: “Since SKECHERS’ start, our core philosophy has been ‘unseen,
untold unsold’ – and we’ve had great success growing our brand worldwide
with campaigns that pair compelling product with amazing celebrity
ambassadors and aggressively advertising through TV, print, stores and
social media. We believe this strategy has helped SKECHERS achieve one
of our largest year-over-year dollar gains in the UK, and we look
forward to launching many more campaigns for men, women and kids as we
expand our reach to more consumers.”

The Drapers Footwear Awards recognize and celebrate outstanding
performance, innovation and creativity among retailers, brands and
individuals in this fast-paced sector, and SKECHERS won over a strong
competitive field that included Jimmy Choo, Sophia Webster, Love Brands
and Butterfly Twist.

The prestigious annual awards event was held on Thursday, July 1st at
the London Hilton in Park Lane, supported by the British Footwear
Association (BFA) and charity partner Footwear Friends.

SKECHERS offers two distinct footwear categories: a lifestyle division
which offers comfort-focused trend-right product for men, women and kids
including Relaxed Fit, Skechers Memory Foam footwear and the
philanthropic line BOBS from SKECHERS, and the Skechers Performance
Division which includes Skechers GOrun and Skechers GOwalk footwear.

Celebrity product endorsees for SKECHERS’ collections include
multi-platinum recording artists Demi Lovato and Meghan Trainor, actress
and model Kelly Brook, TV presenter and runner Charlie Webster, and
boxing great Sugar Ray Leonard. In addition, elite marathon champion and
Boston Marathon winner Meb Keflezighi, elite runner Kara Goucher, and
pro golfers Colin Montgomerie, Russell Knox, Matt Kuchar, Belén Mozo,
Billy Andrade and Ashlan Ramsey represent the Skechers Performance
Division.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,410 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European distribution center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015 and its quarterly
report on Form 10-Q for the quarter ended March 31, 2016. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.

Contacts

SKECHERS UK/Ireland
Nicola Zachariades, 01707655955
nicolaz@eu.skechers.com

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