Skylanders and Autism Speaks Partner for Autism Awareness Month with Limited-Edition Skylanders Superchargers Toys

Leading into World Autism Awareness Day on April 2, Collaboration
Brings Attention to Important Cause that Supports Affected Kids and
Families around the World

SANTA MONICA, Calif.–(BUSINESS WIRE)–To support the millions of families affected by autism, Skylanders®,
the beloved kids videogame franchise, and Autism Speaks, an organization
dedicated to autism science and advocacy, invite fans to “Light it up
Blue” with one-of-a-kind toys. Through this creative collaboration for
April’s Autism Awareness Month, Skylanders and Autism Speaks are raising
awareness for an important cause — and in true Skylanders fashion, are
having fun while doing it.

“Autism affects one in every 42 boys and one in 68 children in the U.S.
We’re proud to work with Skylanders, an iconic franchise that’s known
for bringing joy and magic to kids and families,” said Peter Morton,
vice president of Corporate Development at Autism Speaks. “This year’s
Light it up Blue campaign for World Autism Awareness Day marks our first
alliance with a videogame and toy, and we couldn’t be more excited.”

The new series of Skylanders
toys are blue and white to reflect Autism
Speaks’ official colors. The “Power Blue” Skylanders SuperChargers
feature Splat and Trigger Happy, as well as their SuperCharged vehicles
Splatter Splasher and Gold Rusher — all of which appear in-game as
their special colors. The toys are on store shelves now at participating
retailers in the U.S. and Europe and will be available starting April 1
in Canada.

“When my son was diagnosed with autism, I felt very alone. From my first
Autism Speaks Walk, I felt the power of community, and this partnership
with Skylanders will bring awareness and belonging to kids and families
in a unique way,” said Matt Asner, director of Corporate Development,
Autism Speaks.

“Since the debut of the franchise, we’ve heard from parents that
Skylanders plays a special role in the lives of their kids on the autism
spectrum,” says Josh Taub, senior vice president of Skylanders Product
Management, Activision. “The entire Skylanders team was deeply committed
and proud to bring these special toys to life. If they can put a smile
on a child’s face, then we know we’ve done our job right.”

In addition to creating the Power Blue Skylanders SuperChargers and
bringing them to life in game, Activision Publishing, Inc., a wholly
owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is
launching employee education and employee-donation matching programs in
connection with Autism Awareness Month. Additionally, in recognition of
World Autism Awareness Day, employees will have the opportunity to
participate in the Autism Speaks Walk on April 2 at the Rose Bowl in
Pasadena. Activision is also making donations to non-profits that are
making a difference in the autism community.

For more information please visit
or follow us on Instagram @SkylanderstheGame, Twitter @SkylandersGame
and Assets for Skylanders
are available at

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a division
of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company’s website, or
by following @Activision.

About Autism Speaks

Autism Speaks is the world’s leading autism science and advocacy
organization. It is dedicated to funding research into the causes,
prevention, treatments and a cure for autism; increasing awareness of
autism spectrum disorders; and advocating for the needs of individuals
with autism and their families. Since its inception, Autism Speaks has
committed more than $570 million to its mission, the majority in science
and medical research. On the global front, Autism Speaks has established
partnerships in more than 70 countries on five continents to foster
international research, services and awareness. To learn more about
Autism Speaks, please visit (

Cautionary Note Regarding Forward-looking
: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or strategies
regarding the future, including statements about Skylanders’
collaboration with Autism Speaks are forward-looking statements that
involve a number of risks and uncertainties. Factors that could cause
Activision Publishing’s actual future results to differ materially from
those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements
are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other
factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.

© 2015 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS
Activision Publishing, Inc.

¹According to the NPD Group, GfK Chart-track, Activision Blizzard
internal estimates

²Based on revenue from January – July, 2015, according to the
NPD Group, GfK Chart-Track, and Activision Blizzard internal estimates,
including toys and accessories.


Activision Publishing, Inc.
Kerstine Johnson,
C.J. Volpe,