Skylanders Partners with Carlin Race Car Driver Max Chilton to SuperCharge the Indy Lights Championship!

Max Chilton Takes on Mazda Raceway Laguna Seca in a Skylanders®
SuperCharged Vehicle during Season Finale of Indy Lights Championship on
September 12-13!

MONTEREY, Calif.–(BUSINESS WIRE)–Start your engines! Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI),
proudly announces that Skylanders®, the number 1 kids’ console
game in the world1, is the official partner of Max Chilton
for the season finale of Indy Lights Presented by Cooper Tires, part of
the Mazda Road to Indy. The partnership takes Skylanders
SuperChargers
latest innovation of vehicles-to-life — and
revs up one of the games’ newest features, racing. Chilton, a
24-year-old former Formula 1 driver and fan of the Skylanders franchise,
will blaze the tracks of Laguna Seca in a Skylanders supercharged-themed
race car on September 12-13.


“It’s great to once again be working with the team from Skylanders
to support the launch of their new Skylanders SuperChargers game.
This follows an event we did together recently in Germany at the
Gamescom conference. I’m excited to have developed the relationship and
bring it into my racing. At Laguna Seca this weekend, my Indy car will
be branded with SuperChargers livery as part of a number of media
and digital promotions,” said Max Chilton. “The Skylanders
Superchargers
game is all about speed, reactions and of course
winning, so there are obvious parallels to real life racing, albeit I
can’t grab powerups or slow other drivers down with a laser cannon! I’m
hoping for a strong finish to the season and targeting another podium or
a win to round off the year with Carlin.”

Activision recently revealed that Skylanders SuperChargers
will introduce a franchise first: racing gameplay. Skylanders
SuperChargers
all-new Racing Mode, playable in Land, Sea
and Sky environments, features supercharged racing combat, layering in
even more depth and excitement to the game’s online multiplayer
component. The high-octane mode is further amplified with all-new time
trials, which include three-lap races that take friendly competition up
a notch as players battle for the best time score on the leaderboard.
All Skylanders SuperChargers Starter Packs will come
loaded with dynamic race tracks featuring hidden routes, power-ups, and
diverse locations. Whether played in offline split-screen or online
multiplayer, gamers can choose the best route to finish a race, trying
to avoid attacks along the way as they navigate through dynamic
environments. Voice-chat is available with friends, and friends of
friends, on console versions of the game for an added layer of
excitement.

“Max epitomizes what Skylanders SuperChargers is all about
– high-energy, fun, powerful, vehicles and racing,” said John Coyne,
senior vice president of consumer marketing, Activision Publishing, Inc.
Skylanders appeals to fans of all ages, and we’re excited to see
Max’s SuperCharged performance this weekend!”

In the days leading up to the North America launch of Skylanders
SuperChargers
, Portal Masters also can witness the magic of the
newest game in the Skylanders franchise first hand before the game’s
official launch. Fans can meet at the Toys“R”Us Times Square New York
flagship store on Saturday, Sept. 19 and Sunday, Sept. 20 from 12 – 5
p.m. ET to play the game and receive a free Hot Streak Skylanders
SuperChargers
vehicle while supplies last. Starting midnight on
Sunday, Sept. 20, 140 Toys“R”Us locations will be open for fans to
purchase the game and all Toys“R”Us stores nationwide will be open at 8
a.m.3 (complete list of stores available on Toysrus.com/toyevents).

Skylanders SuperChargers expands upon the franchise’s
signature gameplay to introduce a brand-new play pattern to fans,
vehicles-to-life. For the first time ever, kids can explore and navigate
the mountainous terrains, deep sea environments and big blue skies of
Skylands like never before by going behind the wheel of powerful,
tricked-out land, sea and sky vehicles – bringing them from the physical
world into the digital world in a high octane action-adventure
videogame. The game will be available on September 20 in North America,
September 25 in Europe, and September 26 in Australia/New Zealand on the
Xbox One, Xbox 360, PlayStation® 4 system, PlayStation® 3 system and
Nintendo’s Wii U™ system. Additionally, the Skylanders
SuperChargers
experience will be available on Apple TV®, and
select iPad®, iPhone® and iPod touch® devices.

For more information on Skylanders, please visit https://www.skylanders.com/
or follow us on Instagram @SkylanderstheGame, Twitter @SkylandersGame
and Facebook.com/SkylandersGame.

About the Skylanders®
Franchise

The award-winning, $3 billion Skylanders franchise has sold
through more than 250 million action figures2 since
pioneering the toys-to-life category in 2011 with the debut of Skylanders®
Spyro’s Adventure.
The game originated a play pattern that
seamlessly bridged physical and virtual worlds across multiple
platforms. In 2012, Skylanders® Giants further evolved the genre
and added LightCore® characters to the
collection of interaction figures. Skylanders® SWAP Force,
which launched in 2013, introduced an all new play pattern –
swapability. In 2014, Skylanders® Trap Team
reversed the magic of bringing toys to life by allowing players to pull
characters out of the digital world into the physical world and became
the number 1 kids’ console game globally1.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world.
More information about Activision and its products can be found on the
company’s website, www.activision.com
or by following @Activision.

Cautionary Note Regarding Forward-looking
Statements
: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or strategies
regarding the future, including statements about the expected release
date of Skylanders SuperChargers are forward-looking statements
that are not facts and involve a number of risks and uncertainties.
Factors that could cause Activision Publishing’s actual future results
to differ materially from those expressed in the forward-looking
statements set forth in this release include unanticipated product
delays and other factors identified in the risk factors sections of
Activision Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of this
release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of Activision Publishing or Activision Blizzard and are
subject to risks, uncertainties and other factors, some of which are
beyond its control and may cause actual results to differ materially
from current expectations.

© 2015 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS
SUPERCHARGERS, SWAP FORCE, LIGHTCORE and ACTIVISION are trademarks of
Activision Publishing, Inc.

1Based on revenue from January – July, 2015, according to the
NPD Group, GfK Chart-Track, and Activision Blizzard internal estimates,
including toys and accessories.
² The NPD Group, GfK Chart-track,
Activision Blizzard internal estimates, including toys and accessories
³Toys“R”Us
stores in the U.S. will open at 8am local time on Sunday, September 20,
except for stores in Paramus, NJ, which will not be open due to local
ordinances. Toys“R”Us Express and Outlet locations generally follow the
hours of their respective shopping centers. All store hours can be found
online at www.Toysrus.com/StoreLocator.

Contacts

PMK•BNC
Michele Wyman, 310.854.3264
michele.wyman@pmkbnc.com
or
Activision
Publishing, Inc.
Dior Brown, 424.744.5864
dior.brown@activision.com