Southeastern Grocers launches SEG Sports

Investing to support and inspire healthy lifestyles across the

  • Southeastern Grocers (SEG) launches long-term commitment to celebrate
    healthy lifestyles and athletes of all ages and abilities across the
    Southeast – SEG Sports
  • Southeastern Grocers proudly invests in 10 collegiate, professional
    and semi-professional teams throughout the Southeast
  • Southeastern Grocers announces three new partnerships, to celebrate
    the launch of SEG Sports
  • Nearly 90 percent of our customers believe sporting activities are a
    key part of their child’s personal development

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Southeastern Grocers, parent company to BI-LO, Harveys and Winn-Dixie
stores, has announced a long-term commitment to fuel, coach and inspire
physical activity and healthy lifestyles throughout the Southeast with
the new SEG Sports initiative.

The Southeast is home to some of the world’s most premier and
established athletes, and Southeastern Grocers has a rich history of
nearly 30 years of partnering with iconic athletic programs, winning
more than 100 national championships and southern league titles with
presence on the world stage.

Ian McLeod, President and CEO of Southeastern Grocers said, “We are
passionate about helping our customers and their families be more active
and aspire for greatness too, and today we are delighted to extend our
commitment to three new partnerships, including Alabama Crimson Tide,
Clemson and Jacksonville Armada’s new Community Programs.”

“Nearly 90 percent of our customers believe sporting activities are a
key part of their child’s personal development, so we have created an
opportunity to give our customers and their families the experience of
premier athletic events and to inspire active families and future
athletes throughout the Southeast,” continued Ian McLeod.

“We are investing in promoting physical activity and healthy lifestyles
through sports at all levels, from gymnastics to football, baseball,
basketball and swimming,” added Ian McLeod.

Only one in three children are physically active every day, and 8 out of
10 customers recently told Southeastern Grocers they would like their
children to be more active.

To help athletes of all ages and abilities aspire for greatness,
Southeastern Grocers has developed SEG Sports with a pledge to:

  • Fuel young athletes and their families with fresh, nutritious
    foods designed to fuel activity every step of the way, because 95
    percent of customers believe eating the right food is an important
    part of children staying active!
  • Coach the 8 out of 10 customers who want their children to be
    more active with tips to help feed their competitive fires.
  • Inspire the next active generation through partnerships with
    some of the leading athletes and teams in the Southeast.

Customers can find tools to fuel for greatness at their local BI-LO,
Harveys and Winn-Dixie stores, including the freshest local produce that
nearly 70 percent of customers prefer as their favorite pre- and
post-game snacks, along with coaching tips straight from top athletes,
coaches and trainers to encourage customers and their families to get in
the game.

Through SEG Sports, Southeastern Grocers will support youth camps and
clinics in the communities its stores serve through its professional,
semi-professional and college sports partnerships with the Clemson
University Tigers, Florida State University Seminoles, Greenville Drive,
Jacksonville Armada, Jacksonville Suns, New Orleans Saints, Pensacola
Blue Wahoos, University of Alabama Crimson Tide, University of Florida
Gators and University of South Carolina Gamecocks. The grocer plans to
send young aspiring athletes throughout the Southeast to upcoming games
to cheer on their sports heroes from the stands.

This program was formally launched at a press conference with the
Jacksonville Armada, one of the premier sports partners of Southeastern

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
Winn-Dixie grocery stores, is the second-largest supermarket in the
Southeast based on store count. The company employs nearly 60,000
associates who serve customers in approximately 750 grocery stores, 140
liquor stores and 500 in-store pharmacies throughout the seven
southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina and South Carolina. BI-LO, Harveys and
Winn-Dixie are well-known and well-respected regional brands with deep
heritages, strong neighborhood ties, proud histories of giving back,
talented and loyal associates, and strong commitments to providing the
best possible quality and value to customers. For more information,

*Source: Tell SEG Customer Experience Tracker (2016) Field Dates:
July 18-25, 2016

**Source: National Association for Sport
and Physical Education


For SEG interviews or images:
Southeastern Grocers, LLC
Caldwell, 904-318-7197
Manager of Corporate Communications