Sprint Launches Unlimited Freedom: Two Lines of Unlimited Talk, Text and Data for Just $100– all on a Great Network – and the Best Price Among All National Carriers

Boost Mobile Offers New Unlimited Unhook’d Plan for Prepaid Customers
for Only $50

OVERLAND PARK, Kan.–(BUSINESS WIRE)–Sprint (NYSE: S) is giving customers unprecedented value and simplicity
with the launch of Unlimited Freedom: two lines of unlimited talk, text
and data for the incredible price of $100 a month. Simple and
straight-forward with no access charges or hidden fees. Coupled with
Sprint’s reliable network, customers get the best price among all
carriers and can enjoy as much data – worry free – as they want.

Beginning, Friday, Aug. 19, Sprint will offer Unlimited Freedom:

  • Unlimited talk, text and optimized streaming video, gaming and music
  • Unlimited nationwide 4G LTE data for most everything else
  • Just $60 a month for one line
  • $40 a month for a second line
  • $30 a month each for lines 3-10

Sprint’s incredible new Unlimited Freedom beats T-Mobile and AT&T’s
unlimited offer – only available to its DirecTV subscribers – while
Verizon doesn’t even offer its customers an unlimited plan.

Two lines from Sprint cost $100 compared to two lines from T-Mobile for
$120. And a family can get four lines from Sprint for $160.

Also, beginning Friday, Aug. 19, Sprint’s leading prepaid brand, Boost
Mobile cuts through the no-contract clutter with a new simplified
unlimited offer, Unlimited Unhook’d:

  • Unlimited talk, text and optimized streaming videos, gaming and music
  • Unlimited nationwide 4G LTE data for most everything else
  • $50 a month for one line
  • $30 a month for a second line up to five total lines

“Wireless customers want simple, worry-free and affordable wireless
plans on a reliable network,” said Marcelo Claure, Sprint president and
CEO. “There can be a lot of frustration and confusion around wireless
offers, with too much focus on gigabytes and extra charges. Our answer
is the simplicity of Unlimited Freedom. Now customers can watch their
favorite movies and videos and stream an unlimited playlist at an
amazing price.”

Wireless data usage is growing steadily from 2015 to 2016 as consumers
shift data-heavy activities from desktop to mobile. According to Parks
Associates’ latest survey data, average monthly wireless data
consumption grew 28% from 3Q15 to 2Q16. Among mobile consumers under the
age of 25, there was a 38% increase in data use per month from 2015.
With unlimited plans that are affordable and on a great network,
customers can use as much data as they want with no worries.

Mobile Optimized Video

With Unlimited Freedom all video streaming is equal. Sprint doesn’t
limit customers to “free” streaming for only chosen content providers.
With Unlimited Freedom, customers can stream all their favorite TV shows
and movies and it’s all included with no overages.

Unlimited Freedom utilizes optimization for streaming video, gaming and
music, delivering a high-quality viewing experience for mobile devices
with video streams of up to 480p resolution, gaming up to 2mbps and
music streams at extreme quality of up to 500kbps.

“While we initially questioned using mobile optimization for video,
gaming and music, the decision was simpler when consumers said it
‘practically indistinguishable’ in our tests with actual consumers,”
said Claure. “In fact, most individuals we showed could not see any
difference between optimized and premium-resolution streaming videos
when viewing on mobile phone screens. Both provide the mobile customer
clear, vibrant videos and high-quality audio. Mobile optimization allows
us to provide a great customer experience in a highly affordable
unlimited package while increasing network efficiency.”

Network Reliability

Customers who sign up for Unlimited Freedom will experience Sprint’s
highly reliable network that
is better than ever. In fact, Sprint’s analysis of drive test data from
Nielsen – covering the top 106 metropolitan markets in the U.S. – shows
that Sprint’s reliability now
beats T-Mobile’s and performs verizon-and-att.htm&esheet=51404426&newsitemid=20160818006018&lan=en-US&anchor=within+1%25&index=3&md5=f12b84fd863e17a3c6173f8043347932″ rel=”nofollow”>within
1% of AT&T and Verizon1. Sprint will even cover
switching fees up to $650 per line via an American Express® Reward Card
(less phone trade-in credit provided) after online registration and new
phone activation2.

Unlimited Plans from Boost Mobile Available on Aug. 19

In addition to the Unlimited Unhook’d plan, Boost Mobile will also
unveil the $30 Unlimited Starter plan, which includes unlimited talk,
text and data with 1GB of 4G LTE data. Customers looking for more
high-speed data can add 1 GB of 4G LTE data for $5 per month or 2 GB of
4G LTE data for $10 per month. Multi-line plans are also available for
families looking to save some money for an additional $30 a month per

“There’s a lot of confusion and clutter in prepaid, but is doesn’t have
to be that way. Boost Mobile is offering the simplest solution with
plans that are easy to understand,” said Claure. “Boost has something
for everyone, whether you need a truly unlimited plan with 4G LTE data
or want to save extra money with a low-cost plan.”

About Sprint

Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 59.4 million connections as of June 30,
2016, and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years. You
can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 Claim based on Sprint’s analysis of latest Nielsen drive
test data for average network reliability (voice & data) in top 106
2 Requires valid port-in, submission of
previous bill, current phone turn in and online registration. Via Reward


Laura Lisec, 913-794-3602