St. Patrick’s Day Survey Reveals Holiday Sentiment & Possible Origin of Green Beer

IRVINE, Calif.–(BUSINESS WIRE)–#Emotion–MFour Mobile Research, the leader in mobile market research, surveyed
1,200 respondents from the nation’s only all-mobile panel about their
perspectives on St. Patrick’s Day. Here’s what they told us:

• 28.2% of respondents identified as Irish American. The U.S. Census
  Bureau puts the figure at 10.2%. It just goes to show how cool it is
  to be Irish on March 17.
• 94% of the Irish respondents said they’ll celebrate St. Patrick’s Day,
  while 71% of those who didn’t identify as Irish are ready to party
  along. In all, 78% of our respondents said they’ll celebrate.
• 82% of all respondents (and 95% of Irish Americans) said they’ll honor
  the tradition of wearing green, Ireland’s national hue.
• As for the tradition of pinching people who don’t wear green, it’s
  still alive in this era of concerns about committing
  micro-aggressions. 54% of respondents said they’re ready to inflict
  festive pain by pinching.
• However, there’s some risk involved: 8.3% of respondents said that if
  they’re pinched they’ll retaliate with a punch to the face. Men and
  women reported being almost equally ready use their fists, so watch
  out. 13% said they’d object verbally.

We also explored respondents’ awareness of St. Patrick’s
accomplishments, asking them to choose from listed items, not all of
them true.

• 42.3% correctly picked St. Patrick as Ireland’s patron saint.
• 25.3% agreed that he spread Christianity to Ireland – also correct.
• 23.8% think he liberated Ireland from the British (not true).
• 18.8% believed he rid Ireland of snakes – not a fact, but certainly a
  widely-believed legend.
• 11.8% concurred with the statement that St. Patrick invented green
  beer – not exactly true, but without him, there never would have been
  a reason to invent it.

More mobile insights from the St. Patrick’s Day survey appear on the MFour
blog.

About MFour

MFour
is redefining the market research industry with real time access to more
than 1,000,000 mobile consumers. Using the Surveys
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including Millennials, Hispanics, and African Americans. MFour uses GPS
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than traditional survey platforms.

Contacts

MFour Mobile Research
Allison Fletcher, (714) 754.1234
afletcher@mfour.com