Steak. It’s What’s for Breakfast.

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Carl’s Jr. and Hardee’s introduce the Steak, Egg & Cheese Biscuit and
Burrito

CARPINTERIA, Calif.–(BUSINESS WIRE)–Carl’s
Jr
.® and Hardee’s®
don’t think that eating steak should be largely relegated to dinnertime
when the classic combination of steak and eggs in the morning can make
the prospect of an early wake-up something to look forward to. The
sister restaurant chains, known for their innovative, premium-quality
breakfast offerings, are taking seasoned, marinated grilled steak, eggs
and melted cheese and are offering it all in two delicious ways: on a
signature Made from Scratch™ Biscuit or rolled up in a warm flour
tortilla with salsa. Starting today, both the biscuit and burrito
options are now available at all participating Carl’s Jr. and Hardee’s
locations nationwide.


The Steak, Egg & Cheese Biscuit features the savory combination of
marinated, grilled steak, folded egg and a slice of Swiss cheese, all
nestled in between the restaurants’ signature Made from Scratch™
Biscuits. The Steak, Egg & Cheese Burrito, on the other hand, features a
bit bolder southwestern flavor profile by adding salsa into the mix and
wrapping it all in a warm flour tortilla.

“People love their breakfast and it continues to be a bright spot for
many restaurants but, in today’s fast-paced world where people are
rushing out the door most mornings, a lot of us have to sacrifice taste
for expedience,” said Brad Haley, chief marketing officer for Carl’s Jr.
and Hardee’s. “Fortunately, at Carl’s Jr. and Hardee’s, we are dedicated
to providing freshly-made, quality breakfast items that can be picked up
and eaten easily on the go, but still taste like something you’ll want
to savor. And, the Steak, Egg & Cheese Biscuit and the Steak, Egg &
Cheese Burrito are both delicious enough to make people want to take the
time to enjoy their steak – and eggs – in the morning.”

The Steak, Egg & Cheese Biscuit is available for $2.99, and as a combo
with hash rounds and a drink for $4.69, while the Steak, Egg & Cheese
Burrito is available for $3.99 or for $5.69 in a combo. Prices may vary
by location.

Follow Carl’s Jr. and Hardee’s on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees),
Twitter (@CarlsJr and @Hardees)
and Instagram (@CarlsJr and @Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store
 and Google
Play
 and check in to redeem Carl’s Jr. and Hardee’s products on the
spot, save points for a high-value reward, check out the full menu, and
use the store locator to find any Carl’s Jr. or Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. CKE is not a franchisor and
conducts substantially all of its restaurant activities and operations
through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s
Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s,
Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s
operate as one brand under two names, acknowledging the rich regional
heritage of both banners. After opening their first restaurants in New
York and New Jersey last spring and recent international openings in
Japan, Australia, Canada, Colombia and Guatemala, Carl’s Jr. Restaurants
LLC and Hardee’s Restaurants LLC now have a total of 3,705 franchised or
company-operated restaurants in 44 states and 38 foreign countries and
U.S. territories. Known for its one-of-a-kind premium menu items such as
100 percent Black Angus Thickburgers®, Made from Scratch Biscuits,
and Hand-Breaded Chicken Tenders, as well as an
award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised,
with international restaurants representing 20 percent of the system.
For more information about CKE, please visit www.ckr.com
or its brand sites at http://www.carlsjr.com
and www.hardees.com.

Contacts

On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com