StubHub Names Jennifer Betka Chief Marketing Officer, Estanis Martín De Nicolás International General Manager

SAN FRANCISCO–(BUSINESS WIRE)–StubHub, the world’s largest ticket marketplace, today announced two
executive appointments; Jennifer Betka Chief Marketing Officer
and Estanis Martín de Nicolás as the International General

“This is a transformative time at StubHub, and I couldn’t be more
thrilled to add seasoned business leaders Jennifer and Estanis to our
executive team,” said Scott Cutler, President of StubHub.
“Jennifer is a marketing industry veteran with a track record of
building consumer brands, where she’s grown audience and revenue through
content creation and immersive digital experiences. As we evolve our
business to provide a more end-to-end experience for our customers,
Jennifer’s integrated marketing expertise is critical to build on the
connection we have with our existing fans, reach new ones and
ultimately, build a truly global brand.”

These two executive appointments are Cutler’s first since taking the
helm at StubHub in May of this year, and come on the heels of the
company’s latest business evolution, including aggressive growth plans,
international expansion, continued innovation within mobile and overall,
a company-wide effort to move beyond ticketing to help people fill their
free time with a more personalized and seamless mobile live
entertainment experience.

Betka, formerly a senior vice president at Wikia, is tapped to oversee
StubHub’s global marketing organization. Her team will build its
marketing efforts around StubHub’s commitment to deliver a more
personalized experience to users, and ultimately, moves beyond being
purely a transactional company into a more end-to-end platform.

Betka’s appointment is complemented by new International General Manager
Estanis Martín de Nicolás, who joins StubHub from PayPal, where he
served as the GM for PayPal Spain and Portugal since 2009.

“I am pleased that Estanis has joined StubHub at a key time for our
expansion in international markets,” said Cutler. “Following the
success we have seen introducing StubHub to the UK, our launch in
Germany this month delivers our first non-English language site with
dedicated customer service for the German market. Estanis will lead us
as we bring the trusted StubHub experience to fans in new markets.”

Both Betka and Martín de Nicolás begin their respective StubHub
appointments immediately.

About Jennifer Betka, StubHub CMO

Betka joins StubHub from Wikia, a top-20 global site convening
authoritative communities of fans across entertainment and pop culture
topics, where she led the marketing organization as senior vice
president. In her role, Betka developed and directed all consumer and
B2B marketing strategies to position and grow the brand and triple its
user base.

Prior to Wikia, Betka held strategic marketing and management roles with
major media companies including the Los Angeles Times, Sirius
Satellite Radio, Time Warner and AOL. She is a graduate of business
administration in marketing from Bloomsburg University of Pennsylvania
and studied master’s programs at the Columbia School of Strategic
Communications and the USC Annenberg School for Communications.

Betka will be based at StubHub’s U.S. headquarters in San Francisco,

About Estanis Martín de Nicolás as the International General Manager,

The appointment of Estanis Martín de Nicolás to General Manager of
StubHub International continues his successful career at eBay Inc. He
joined eBay UK in July 2003, serving as Head of Technology &
Electronics. In March 2007, he moved to PayPal to build the Strategic
Client Management department, initially for PayPal UK. In 2009, he moved
to manage the PayPal business in Spain.

Martín de Nicolás earned his MBA from INSEAD, one of the world’s leading
business schools.

At StubHub, Martín de Nicolás will be based in Madrid.

About StubHub

At StubHub,
our mission is simple: help fans find fun. We connect fans with their
favorite teams, shows and artists and introduce them to the ones they’ll
love next. As the world’s largest ticket marketplace, we enable fans to
buy and sell tens of thousands of tickets, whenever they want, through
our desktop and mobile experiences, including our StubHub and StubHub
Music apps for iPhone, iPad, Apple Watch and Android. Offering a
superior fan experience at its core, StubHub reinvented the ticket
resale market in 2000 and continues to lead it through innovation. Our
industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first live
entertainment rewards program, Fan Rewards™. Our business partners
include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus ESPN,
NBC Digital, AEG and Spectra Ticketing & Fan Engagement. Throughout
North America and the United Kingdom, StubHub provides the total
end-to-end event going experience.

StubHub is an eBay company (NASDAQ: EBAY). For more information on
StubHub, visit,
Press Box
or follow @StubHub on Twitter,
and Instagram


Emma Leggat, 415-265-5777