Sunglass Hut Selects One Door to Evolve In-Store Experience

Global Fashion Eyewear and Accessories Company Implements
Merchandising Cloud to Meet the Personalized Needs of Each Customer

, the leading provider of cloud-based merchandising execution
software for retailers, today announced that Sunglass
has implemented One Door’s Merchandising
application across their store locations in Australia and New
Zealand. Merchandising Cloud allows Sunglass Hut to continue to innovate
and evolve their brick-and-mortar experience.

“The in-store experience is integral to Sunglass Hut,” said Kate Grech,
marketing and eCommerce director at Sunglass Hut. “As our business
continues to grow, One Door’s Merchandising Cloud will assist us in
delivering a consistent in-store experience, and keep pace with rapidly
changing customer needs.”

High-fashion accessories, and sunglasses in particular, reflect and
enhance the personality of the wearer. Sunglass Hut implemented
Merchandising Cloud to help each store enable unique discovery by
localizing and personalizing product mixes to create a shopping
experience that feels custom-tailored.

“We’re very excited to be working with a leading brand like Sunglass
Hut,” said E.Y. Snowden, CEO of One Door. “High-fashion accessory
retailers like Sunglass Hut need to offer customers a wide range of
fresh and relevant products, and then enable store associates to
maximize their time helping customers to make great choices.
Merchandising Cloud, implemented and supported by our global team, will
let Sunglass Hut collaborate and accelerate the delivery of localized
products, even while simplifying the associate’s job so they can focus
on delivering great, personalized, in-store experiences.”

Merchandising Cloud is the only application that combines product and
promotional visual merchandising with store information, providing each
location with a unique, unified, and interactive merchandising plan. The
application lets retailers capture and maintain an accurate digital
model of all store attributes, floorplans, fixtures, and resources.
Sunglass Hut can now plan and execute campaigns with the speed and
agility of digital, while enabling store associates to better
personalize the in-store experience.

About One Door
One Door is the leading provider of
cloud-based merchandising software, optimizing merchandising execution
at each store for the world’s leading brands. One Door is privately
held, based in Boston, and led by an experienced team of retail and
technology visionaries.

For more information, please visit
or follow on Twitter at @OneDoorRetail.

About Sunglass Hut
Sunglass Hut is the biggest sunglass
specialty retailer in the world with more than 2,700 retail locations.
With a global reputation for premium sunglass brands, Sunglass Hut
offers the latest designer brands along with outstanding customer
service. Sunglass Hut stores are located throughout the United States,
Canada, the Caribbean, Latin and South America, Europe, Australia, New
Zealand, Hong Kong, Singapore, Middle East and South Africa.


One Door
Evan Leek