Switchfly Survey: Cuba Appeals to American Millennials, Baby Boomer Men

Nearly half of American Millennials (46 percent) and of Baby Boomer
men (46 percent) will consider a visit to Cuba; more than half of senior
women (51 percent) say they will never go
to Cuba

SAN FRANCISCO–(BUSINESS WIRE)–Phocuswright — Switchfly,
the technology company powering travel search/booking and
loyalty program engagement for the world’s most celebrated brands, today
released a survey gauging how interested Americans are in visiting Cuba,
the formerly off-limits land of vintage cars, beautiful beaches, cigars,
mojitos, and Ernest Hemingway.

The answer: moderately interested.

The survey was conducted online by Harris Poll on behalf of Switchfly
and found that 37 percent of Americans would consider taking a trip to
Cuba. 49 percent of Millennial men (aged 18-34) will consider visiting,
along with 43 percent of Millennial women, and 46 percent of men 45-54.
The prospect of traveling to Cuba is also popular among students and
college graduates, of whom 52 percent and 50 percent would visit,
respectively. Least likely to visit? 35-44 year old women, of whom only
24 percent will consider a visit to Cuba.

Men are more willing to consider a visit a trip to Cuba, especially Baby
Boomer men:

Americans Who Would Ever Go to Cuba

Men 18-34     49 percent     Women 18-34     43 percent
Men 35-44 39 percent Women 35-44 24 percent
Men 45-54 46 percent Women 45-54 28 percent
Men 55-64 35 percent Women 55-64 31 percent
Men 65+ 35 percent Women 65+ 28 percent
Total Men: 42 percent Total Women: 32 percent

“In terms of marketing Cuba to customers, travel providers should focus
on Millennials,” said Daniel Farrar, CEO of Switchfly. “That is
definitely where the majority of initial interest lies at this moment in
time. As for travelers preparing to visit Cuba for the first time: be
sure to bring plenty of cash to exchange upon arrival at the airport, as
American bank cards are not yet accepted at Cuban banks, and have all
visas in order before departure. Those two precautions will prevent some
serious headaches.”

Ellos No Van

Across gender categories – with the exception of Baby Boomer (aged
45-54) men – the older the American, the more likely they are without
interest in visiting Cuba.

Americans Who Will Never Go to Cuba
Men 18-34     22 percent     Women 18-34     29 percent
Men 35-44 41 percent Women 35-44 46 percent
Men 45-54 27 percent Women 45-54 46 percent
Men 55-64 51 percent Women 55-64 50 percent
Men 65+ 48 percent Women 65+ 51 percent
Total Men: 37 percent Total Women: 43 percent

Both Millennial men and women joined Baby Boomer (aged 45-54) men in
being least likely to rule out a visit to Cuba (29 percent, 22 percent,
and 27 percent, respectively).

Those who would consider going will take their time

Of those who would consider a visit to Cuba, 35 percent will wait 2-5
years to visit once “kinks” have been worked out, including 45 percent
of 55-64 year olds; 36 percent might go within 5-10 years, including 44
percent of Millennials as a whole, 50 percent of Millennial women, and
30 percent hope to get there before American tourists spoil the country.

Chartered flights between the U.S. and Cuba are already available, with
commercial flights by major carriers slated to begin in 2016. To view
the PDF of this survey, please visit http://www.switchfly.com/cuba-travel-2015.

Survey Methodology

This survey was conducted online within the United States by Harris Poll
on behalf of Switchfly from September 14-16, 2015 among 2,031 adults
ages 18 and older. This online survey is not based on a probability
sample and therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting
variables, please contact Gaby@bospar.com


Switchfly, Inc. is a global technology company that powers travel
commerce and loyalty program engagement for some of the world’s most
recognizable brands. Leading airlines, hotels, financial service
providers and even retailers depend on Switchfly to power their
omnichannel travel and loyalty experiences because it uniquely combines
a highly scalable and secure SaaS architecture with deep product and
content inventory. Powerful analytics and real-time decision engines
allow them to foster contextually-rich customer engagement, even as they
benefit from Switchfly’s continuously evolving SaaS platform.
Headquartered in San Francisco, Switchfly generates more than $1.25
billion USD in revenue for its clients annually and facilitates the
redemption of more than 35 billion reward points and miles each year.
The company’s global client roster includes American Airlines, Emirates,
JetBlue and LAN Airlines; IAG Avios, Lufthansa Miles & More and United
MileagePlus; InterContinental Hotels Group and Starwood Hotels; Expedia,
Priceline and Groupon. For more information, visit http://www.switchfly.com.


Switchfly, Inc.
Gaby Perez-Silva, 714-369-2920