Taco Bell Flagship Restaurant Coming to Las Vegas

Cantina restaurant with a distinctly Vegas experience to open on
Harmon Corner on Las Vegas Strip

IRVINE, Calif.–(BUSINESS WIRE)–Taco Bell today revealed it is going all in. This fall, the eatery will
open a flagship restaurant in the heart of the Las Vegas Strip –
complete with the unique and social dining features of new Taco Bell
Cantina restaurants.

Perfect for breakfast through a fourthmeal, or a pit stop on a road trip
through the desert, the new 24-hour Taco Bell Cantina restaurant will
have a design specific to the sparkle and flare of Vegas, with unique
décor, an open kitchen layout, community seating and shareable menu
items. The Cantina will offer a dining atmosphere fit for the lifestyle
of the Vegas Strip, inclusive of experiences that are uniquely Taco Bell.

“Expansion into urban markets is a key focus for us both this year and
over the course of the next several years,” said Brian Niccol, Chief
Executive Officer at Taco Bell Corp. “When we talked about where to
establish a flagship store, it didn’t take long to realize that having a
presence in the heart of Vegas would undoubtedly create a unique,
distinctive and fun destination and experience for Taco Bell fans.”

The new Las Vegas Taco Bell Cantina will be centrally-located on the Las
Vegas Strip on Harmon Corner, directly across from CityCenter and The
Cosmopolitan Hotel. The two-story restaurant will feature an outdoor
patio for al fresco dining experiences, digital displays and offerings
unique to the Las Vegas experience. Designed to set the stage for a
social dining experience, the restaurant will serve alcohol, including
beer and Twisted Freezes – a unique offering provided only in Taco Bell
Cantina locations. Diners can pair their Twisted Freezes with one of the
tapas-style menu items exclusive to Cantina restaurants – including
nachos and rolled tacos – during designated hours each evening.

Taco Bell first introduced the Cantina restaurant concept in 2015 with
two store openings. In that same year, Taco Bell opened over 275 new
restaurants, remodeled approximately 600 more, and is currently on pace
to exceed both of those numbers in 2016. Of the 2,000 restaurants
planned to be built by 2022, 200 will be urban locations – a typically
underrepresented geographic area for the brand.

Atlanta is currently being explored for the next urban development,
while numerous cities across the U.S. are also under consideration for
future locations. These include major metropolitan areas from New York,
Boston and Ohio to smaller cities with revitalizing downtown areas like
Berkeley, Austin and Fayetteville.

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the
nation’s leading Mexican-inspired quick service restaurant (QSR) brand.
From breakfast to late night, Taco Bell serves made-to-order and
customizable tacos and burritos, among other craveable choices, and is
the first QSR restaurant to offer American Vegetarian Association
(AVA)-certified menu items. Taco Bell and its more than 350 franchise
organizations proudly serve over 42 million customers each week through
nearly 7,000 restaurants across the nation, as well as through its mobile, desktop and
delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans to
add 2,000 more restaurants internationally within the next decade. The
brand encourages its fans to “Live Mas” and connects with them through
sports, gaming and new music via its Feed
The Beat® music program. Taco Bell also provides education
opportunities and serves the community through its nonprofit
organization, the Taco
Bell® Foundation™, and connects fans with their passions through
programs such as the Live
Mas Scholarship program. In 2016, Taco Bell was named as one of Fast
Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell —
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) — Subscribe: YouTube.com/tacobell –
Explore: ta.co

Contacts

Taco Bell Corp.
Matt Prince, 949-863-4367
Matthew.Prince@yum.com
or
Edelman
Emily
Erskine, 323-202-1021
Emily.Erskine@edelman.com