Taco Bell Says “I Do” to Weddings

Adds Wedding Ceremonies to the Menu and Hosts Contest for First
Wedding at Taco Bell Cantina Flagship in Las Vegas

IRVINE, Calif.–(BUSINESS WIRE)–Wedding bells are ringing Taco Bell-style today, as the company
announced it is celebrating love by giving fans the opportunity to get
married at its Las Vegas Cantina flagship restaurant. Cookie-cutter
weddings are a thing of the past for millennials, who are putting new,
personal spins on old traditions. For couples who love Taco Bell, and
each other, tying the knot at Taco Bell is a unique way to spend their
big day.

“I love that we are taking Taco Bell all the way to wedding bells,” said
Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp. “From sauce
packet proposals to couples catering their wedding parties and
afterparties with Taco Bell, we have known for years that some of our
most creative fans have been incorporating Taco Bell into this momentous
occasion. Now, through our new flagship restaurant on the Las Vegas
Strip, couples can come right in and order a wedding off of our menu. In
a town known for pulling out all of the stops, we think this will be the
most craveable matrimonial experience to ever hit Vegas.”

Beginning in summer 2017, visitors to Taco Bell’s Las Vegas Cantina
flagship can tie the knot Taco Bell-style with a ceremony in the
restaurant’s wedding chapel. While Taco Bell has always
been a place for couples to share great memories, now they will
create the best memory of all as they cement their relationship, and
their love for Taco Bell. For now and forever.

Couples will be able to order the Wedding Package off the menu, which
includes a Taco Bell garter, bow tie, Sauce Packet wedding bouquet,
“Just Married” t-shirts, Taco Bell champagne flutes and a Cinnabon
Delights Wedding Cake. And because it’s a Taco Bell Wedding, couples
will get to enjoy a Taco 12 Pack for their first meal as newlyweds. The
package will ring in at $600 and will include a full ceremony and
officiant. Wedding coordination and officiant services are planned to be
provided through a partnership between Taco Bell and Flora
Pop, which specializes in unique pop-up weddings and elopements.

Before weddings open to the public in summer 2017, Taco Bell is inviting
couples nationwide to enter Taco Bell’s Love
and Tacos Contest and Happily Ever Crashers Sweepstakes to win an
all-expense paid trip to Las Vegas to be the first couple to get married
at the Las Vegas Cantina flagship restaurant. The lucky winning couple
will receive travel and accommodations at Planet Hollywood, courtesy of
Caesar’s, and the wedding of their dreams at Taco Bell’s flagship in the
wedding capital of the world.

Taco Bell’s Love and Tacos Contest and Happily Ever Crashers Sweepstakes
opens on February 14 and closes on February 26. Couples can enter to win
by sharing a photo or 30-second video of themselves and sharing their
Taco Bell love story on Twitter or Instagram using the hashtag
#LoveAndTacosContest. Once the contest is closed to entries, voting will
begin for America’s favorite couple, and the lucky winners will be
announced on March 16. In a uniquely-Taco Bell twist, fans that vote for
their favorite couple will be entered to win the chance to be a guest at
the winning couple’s wedding. Flights and spending money will be
provided for the winner and a plus one.

For details on how to enter Taco Bell’s wedding contest visit tacobell.com/loveandtacos,
and for more information on how to get married at Taco Bell visit tacobell.com/feed/how-to-get-married.

As the saying goes, “first comes love, then comes marriage.” Whether
your first love was a Cheesy Gordita Crunch or your life partner, for
fans who want to take their relationship to the next level a Taco Bell
wedding in Las Vegas is now a legitimate option to “taco ‘bout.”

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the
nation’s leading Mexican-inspired quick service restaurant (QSR) brand.
From breakfast to late night, Taco Bell serves made-to-order and
customizable tacos and burritos, among other craveable choices, and is
the first QSR restaurant to offer American Vegetarian Association
(AVA)-certified menu items. Taco Bell and its more than 350 franchise
organizations proudly serve over 42 million customers each week through
7,000 restaurants across the nation, as well as through its mobile, desktop and
delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans to
add 2,000 more restaurants internationally within the next decade. The
brand encourages its fans to “Live Mas” and connects with them through
sports, gaming and new music via its Feed
The Beat® music program. Taco Bell also provides education
opportunities and serves the community through its nonprofit
organization, the Taco
Bell® Foundation™, and connects fans with their passions through
programs such as the Live
Mas Scholarship program. In 2016, Taco Bell was named as one of Fast
Company’s Top 10 Most Innovative Companies in the World.

Like: Facebook.com/tacobell —
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) — Subscribe: YouTube.com/tacobell –
Explore: ta.co

Taco Bell® Love and Tacos Contest and Happily Ever Crashers
Sweepstakes Official Rules

NO PURCHASE NECESSARY TO ENTER, WIN, OR CLAIM A PRIZE. A PURCHASE OR
PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF WINNING.

OPEN ONLY TO ELIGIBLE LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE
DISTRICT OF COLUMBIA WHO ARE AT LEAST 21 YEARS OLD AT THE TIME OF ENTRY.

VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

The Taco Bell^® Love and Tacos Contest and Happily Ever
Crashers Sweepstakes (“Promotion”) is sponsored by Taco Bell Corp., 1
Glen Bell Way, Irvine, CA 92618 (“Sponsor”) and is administered by Prize
Logic, LLC, 25200 Telegraph Road, Suite 405, Southfield, MI 48033
(“Administrator”).

1. PROMOTION PERIOD: The Promotion consists of a contest
(“Contest”) and a sweepstakes (“Sweepstakes”). The Promotion consists of
three (3) phases as set forth in the chart below (“Promotion Phase”),
which may/may not apply to the Contest/Sweepstakes as indicated:

The Administrator’s computer is the official clock of the Promotion.
Entrants may only receive entry into the Sweepstakes during the
Sweepstakes Period and can only enter the Contest during the Contest
Submission Phase.

2. ELIGIBILITY: The Promotion is offered only to legal residents
of the fifty (50) United States and the District of Columbia who are at
least twenty-one (21) years of age at the time of entry.

Employees of Sponsor, Administrator, Deutsch LA, Inc., Sponsor’s
promotional partners, and any of their respective parent, subsidiary and
affiliate companies, franchisees, and advertising and promotion agencies
as well as the immediate family (spouse, parents, siblings and children
and their respective spouses, regardless of where they reside) and
household members of each such employee, whether or not related, are not
eligible for Contest or Sweepstakes. The Promotion is subject to all
applicable federal, state and local laws and regulations and is void
where prohibited.

3. HOW TO ENTER THE CONTEST: During the Submission Phase, there
are two (2) ways to enter the Contest.

A. Twitter: An entrant may log in to his/her Twitter account,
follow @tacobell (if he/she does not already), and post a Tweet that
includes a photo or :30 second video showing what is Taco Bell’s role in
his./her love story. The Tweet must include either (i) both
the hashtags “#loveandtacos” and “#Contest” or (ii) the hashtag
“#loveandtacoscontest.” Following a valid Tweet that complies with
all of these Official Rules, an entrant will receive one (1) entry into
the Contest. NOTE: An entrant must follow @tacobell and have a
non-private Twitter account to enter the Contest via Twitter and
maintain such non-private account for at least thirty (30) days after
the Promotion Period ends to be eligible to win/claim a prize for
notification purposes. Due to the way Twitter operates its service,
Sponsor may not receive twitter entries from Twitter users with
“protected” Tweets (i.e., a entrant has set his/her account so that only
people the entrant has approved can view his/her updates). An entrant
may create a Twitter account at no cost at https://twitter.com.
Creation of Twitter account requires entrant to agree to Twitter’s Terms
of Service and Privacy Policy, available at https://twitter.com/tos
and https://twitter.com/privacy,
respectively. This Promotion is in no way sponsored, endorsed or
administered by, or associated with Twitter.

B. Instagram: An entrant may log in to his/her Instagram account,
follow @tacobell (if he/she does not already), and post a photo or video
showing what is Taco Bell’s role in his./her love story. The post
must include either (i) both the hashtags “#loveandtacos and
“#Contest” or (ii) the hashtag “#loveandtacoscontest.” Following a
valid Instagram post that complies with all of these Official Rules, an
entrant will receive one (1) entry into the Contest. An entrant must
follow @tacobell and have a non-private Instagram account to enter the
Contest via Instagram and maintain such non-private account for at least
thirty (30) days after the Contest Period ends to be eligible to
win/claim a prize for notification purposes. An entrant may create an
Instagram account at no cost at https://instagram.com.
Creation of an Instagram account requires entrant to agree to
Instagram’s Terms of Use and Privacy Policy, available at https://help.instagram.com/478745558852511
and https://help.instagram.com/155833707900388,
respectively. This Contest is in no way sponsored, endorsed or
administered by, or associated with Instagram.

If an entrant enters from his/her wireless phone, the entrant’s wireless
service provider may charge the entrant. Entrants should consult their
wireless-service providers regarding their pricing plans. Message and
data rates may apply.

Contest Entry Limit: There is a limit of one entry/entry
method/person/calendar day during the Contest Period. Each entry
must be unique. If more than one (1) entry per entry method is received
from the same person during the same calendar day, only the first entry
received may be considered valid and all other entries shall be void.
Any entry submitted by entrant must be substantially different than any
other submitted by that same entrant, as sole determined by Sponsor.

Entry Requirements: All entries must comply with the following
restrictions:

• Must be in English, except for commonly understood foreign words;
• Must comply with any terms of service and privacy policy set forth by
  the social media platform used to submit the entry;
• Videos must not be longer than :30 seconds;
• Must not include any identifiable person(s) other than the entrant and
  significant other;
• Must not contain material that violates or infringes another’s rights,
  including, but not limited to, privacy, publicity or intellectual
  property rights or that constitutes copyright infringement;
• Must be the original work of entrant;
• Must not disparage Sponsor or its products or services, Administrator,
  or any other person or party;
• Must not feature trademarks, logos or trade dress owned by any third
  party or advertise or promote any brand or product of any kind other
  than Sponsor’s brand;
• Must not promote any cause other than the Contest theme;
• Must not include personally identifiable information (such as the
  entrant’s address, license plate number or credit card);
• Must not contain material that is inappropriate, indecent, lewd,
  pornographic, obscene, hateful, tortious, defamatory, slanderous or
  libelous (as determined by Sponsor, at Sponsor’s sole discretion);
• Must not contain, facilitate, reference or use material that promotes
  bigotry, racism, hatred or harm against any group or individual or
  promotes discrimination based on race, gender, ethnicity, religion,
  nationality, disability, sexual orientation, political orientation,
  citizenship, ancestry, marital status or age (as determined by Sponsor
  at Sponsor’s sole discretion);
• Must not contain any viruses, spyware, malware or other malicious
  components that are designed to harm the functionality of a computer
  in any way; and
• Must not contain material that is unlawful, in violation of or
  contrary to the laws or regulations in any jurisdiction where entry is
  created.

NOTE: If any entry fails to comply with any of these Entry
Requirements or any other provisions of these Official Rules, Sponsor
and Administrator reserve the right to disqualify the entrant and void
all associated entries.

By submitting an entry, an entrant agrees that his/her entry is
gratuitous and made without restriction, and will not place Sponsor
under any obligation and that Sponsor is free to disclose or otherwise
disclose the ideas contained in the entry on a non-confidential basis to
anyone or otherwise use the ideas (including without limitation, to
create, distribute, sell or otherwise use costumes that are similar or
identical to the costume ideas contained in the entry) without any
compensation whatsoever to the entrant. Entrant acknowledges that, by
acceptance of his/her entry, Sponsor does not waive any rights to use
similar or related ideas whether or not such idea was previously known
to Sponsor, or developed by its employees, or obtained from sources
other than the entrant. Entrant further agrees that Sponsor shall not
have any liability to entrant for any direct, indirect, contributory,
vicarious, secondary or other infringement or protection of any
copyright in or to the entry. Released Parties are not responsible for
any unauthorized use of entry by third parties. Entrant agrees that
Sponsor may post the entry on any websites associated with the Contest,
including Sponsor’s social media channels.

Grant of Rights: Submitting an entry constitutes entrant’s
consent to give Sponsor and its designees, licensees, successors and
assigns (collectively, “Licensed Parties”) a royalty-free, irrevocable,
perpetual, nonexclusive license to use, reproduce, modify, publish or
create derivative works from and display the entry in whole or in part,
on a worldwide basis, and to incorporate it into other works, in any
form, media or technology now known or later developed, including for
promotional or marketing purposes, and that Sponsor may use entrant’s
name, user name(s), biographical information, and/or likenesses
(including, without limitation, profile photo(s)) in connection with the
uses described herein. If requested, entrant will sign any documentation
that may be required for Licensed Parties to make use of the
nonexclusive rights entrant is granting to use the entry. This license
expressly includes a right (but not the obligation) for Sponsor to
modify entries to remove any third party intellectual property or to
remove entries in their entirety.

4. HOW TO ENTER THE SWEEPSTAKES (AND CONTEST VOTING
PHASE/FINALIST DETAILS): During the Sweepstakes Period, a person who
satisfies the eligibility requirements set forth in Section 2 may vote
for his/her favorite entry to receive (1) entry into the Sweepstakes.
The voter must visit the www.ta.co/loveandtacos
(“Website”) and follow the onscreen instructions to register for the
Promotion and vote. Eligible voters who want to enter the Sweepstakes
must also check the box indicating they want to enter the Sweepstakes.

Each entry will appear on the website during the Contest Voting Phase.
Notwithstanding the foregoing, the Contest Voting Phase shall be subject
to modification by Sponsor as Sponsor may reasonably require. In the
event of modification, Sponsor shall post notice of the modified Contest
Voting Phase on the website. All eligible Contest entries will be
randomly displayed and rotated in a gallery on the Website. Each voter
may vote one (1) time per day during the Contest Voting
Phase/Sweepstakes Period and those eligible will receive (1) Sweepstakes
entry for each valid vote submitted.

The ten (10) entries that received the most valid votes during the
Contest Voting Phase will be deemed finalists (each a “Finalist”) and
those entries will move into the Judging Phase. Finalists are subject to
verification. In the event of a tie the entry that received the most
votes first, will be deemed a Finalist. Votes received from any person
or e-mail address in excess of this limitation will be void. Votes
generated by script, BOT, macro or other automated means are void and
may result in disqualification of the entrants for whom the improper
votes were received. Voting must be completed by the actual person
casting the vote. A person may not vote on behalf of another person.
Subsequent votes during one calendar day by a single voter or e-mail
address will be disqualified. Votes intended to impact the integrity of
the voting process as determined by Sponsor in Sponsor’s sole discretion
are void. Payment or other consideration in exchange for votes is
prohibited and all such votes will void and associated entrants, voters
and/or Finalists may be disqualified. Vote counts are not official until
verified by the Sponsor, in its reasonable discretion. Any attempt by
the entrant and/or its respective family/friends to vote more than the
number of times authorized herein, using multiple names and/or email
addresses and/or any other fraudulent mechanism, as determined by the
Sponsor in its sole discretion, shall give the Sponsor the right to
disqualify the entrant in Sponsor’s reasonable discretion. If the
Sponsor determines that an entrant was involved in any way in the
perpetration of any fraud, Sponsor may disqualify the entrants for whom
the fraudulent votes were received.

5. CONTEST WINNER SELECTION: During the Contest Judging Phase,
ten (10) Finalists entries will be judged by a panel of qualified judges
selected by the Sponsor (“Judges”). The Judges will score the entries
according to the following weighted criteria: (i) Creativity and
Charisma: 40%; (ii) Love of the Brand: 30%; and (iii) Public Appeal: 30%
(“Judging Criteria”). The Finalist who submits the one (1) entry that
receives the highest score will be declared the potential Contest
winner. The Contest winner is a potential winner pending verification of
eligibility and compliance with the Official Rules. In the event of any
ties, the entry with the highest score in criterion (i) Creativity and
Charisma will prevail. In the event there are still any ties, the tied
entries will be judged again and the entry with the highest overall
score will prevail. If a potential winner is found to be ineligible or
does not comply with these Official Rules, or otherwise does not accept
his/her prize as awarded, he/she will be disqualified and the entry with
the next highest judges score will be named a potential winner.
Administrator’s, Judges’, and Sponsor’s decisions shall be final and
binding in all matters pertaining to the judging and selection of the
winners. Judging scores will not be revealed. Sponsor reserves the right
to not award the Contest prize if, in its sole discretion, it does not
receive a sufficient number of qualified and eligible entries. The
Contest winner will be announced on or around March 16, 2017. For winner
notification and verification details, see Section 8.

6. SWEEPSTAKES RANDOM DRAWING: On or about March 7, 2017, the
Administrator will select one (1) potential Sweepstakes prize winner
(“Sweepstakes Prize Winner”) in a random drawing from all eligible
Sweepstakes entries received during the Sweepstakes Period. The
Sweepstakes Prize Winner is deemed to be a potential Sweepstakes Prize
Winner pending verification of his/her eligibility and compliance with
these Official Rules as determined by Sponsor, at Sponsor’s sole
discretion.

7. PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”):

A. Contest Prize (1): The Contest prize is a trip for winner,
his/her fiancé, and four (4) other adult guests to the Taco Bell Chapel
in Las Vegas, Nevada for winner and his/her fiancé to get married
(“Contest Prize”). Contest Prize includes round-trip coach class air
transportation for five (5) guests from a major commercial airport near
winner’s residence (as determined by Sponsor in its sole discretion) to
Las Vegas, NV, three (3) nights’ hotel standard accommodations at Planet
Hollywood (single room/double occupancy) for winner and his/her fiancé,
three (3) nights’ hotel standard accommodations for winner’s other four
(4) guests (hotel determined by Sponsor in its sole discretion (two
rooms, double occupancy each) dinner at Gordon Ramsay Steak at Paris for
winner and his/her fiancé (awarded as a credit to the restaurant), two
(2) tickets to the Highroller at the LINQ, $100 in spa credits to Qua
Bath & Spa for winner and his/her fiancé, a pool cabana at Planet
Hollywood (food and beverage, tax and gratuity not included) for winner
and his/her fiancé, a VIP table at Drai’s Night Club for six (6) people
(does not include tax, service charge or gratuity) a wedding at the Taco
Bell chapel inside the Taco Bell Las Vegas Cantina restaurant which will
include an officiant, wedding décor, a wedding cake, a reception for
winner, fiancé and guests with a catered dinner, and transportation to
and from the hotel and chapel, a video/photographer package for wedding
photos and wedding video, t-shirts (size determined by Sponsor in its
sole discretion), champagne flutes, a garter, and a bow tie for winner
and his/her fiancé, a check for $500 for spending money for winner, a
check for $1,200 for the Contest winner to go toward taxes. The Contest
winner’s guests must be twenty-one (21) years of age or older. If the
winner elects to travel or partake in the Grand Prize without all five
(5) guests, no compensation or substitution will be provided for the
difference in prize value. Trip must be taken between April 2017 and
June 2017 or Contest Prize will be forfeited. The ARV of the Contest
Prize is $43,100.

B. Sweepstakes Prize (1) and Odds: The Sweepstakes prize
is a trip for winner and one (1) adult guest to Las Vegas, Nevada
(“Sweepstakes Prize”). Sweepstakes Prize includes round-trip coach class
air transportation from a major commercial airport near winner’s
residence (as determined by Sponsor in its sole discretion) to Las
Vegas, NV for winner and one (1) guest, two (2) nights’ hotel standard
accommodations (single room/double occupancy) (hotel determined by
Sponsor in its sole discretion), attendance at the Contest winner’s
wedding reception at the chapel inside the Taco Bell Las Vegas Cantina
restaurant (date and time determined by Sponsor in its sole discretion;
Sweepstakes winner will be contacted with details) a check for $500 for
spending money for winner, a check for $1,200 for the Sweepstakes winner
to go toward taxes. The Sweepstakes winner and guest must travel on the
same dates as the Contest winner or the Sweepstakes Prize will be
forfeited. Dates of travel will be determined by Sponsor and will be
between April 2017 and June 2017 or Sweepstakes Prize will be forfeited.
The ARV of the Sweepstakes Prize is $4,400. The odds of winning the
Sweepstakes Prize depends on the number of eligible entries received
during the Sweepstakes Period.

C. For All Prizes: Winners and guests must travel together
on the same itinerary. The actual value of the trip may vary depending
on point of departure and fluctuations in the cost of air
transportation.

Contacts

Taco Bell Corp.
Alec Boyle, 949-863-8423
Alec.Boyle@yum.com
or
Edelman
Katie
Brownstein, 323-761-6529
Katie.Brownstein@edelman.com

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