Talend Data Integration Software Helps Age UK to Better Serve the Needs of Those Over-60

Guía de Regalos

Faster, More Effective Data Onboarding Allows Britain’s Largest
Charity to Target Marketing Campaigns More Precisely

REDWOOD CITY, Calif. & MAIDENHEAD, England–(BUSINESS WIRE)–Talend
(NASDAQ:TLND), a global leader in cloud
and big
data
integration software, today announced that Age
UK
, the UK’s largest charity dedicated to helping everyone make the
most of later life, is using Talend
Data Integration
and Talend
Data Quality
to significantly enhance its client services, save
time, and reduce costs.

“We are very impressed with Talend’s platform. It’s a wonderful, open
source environment that enables us to deliver high-quality applications
and integrations quickly,” said Tillat Kadri, CRM database services
manager, Age UK. “Using Talend allows us to deliver faster, cleaner data
uploads, which in turn enables us to more precisely target our marketing
campaigns and be more responsive to our clients’ needs.”

Having flexible, clean and efficient customer records is of critical
importance to Age UK. The organisation uploads information to its
customer relationship management (CRM) system from more than 120 data
feeds, just one of which can contain as many as 250,000 records in a
single file. By reducing the staff time previously needed to complete
these processes, Talend is helping Age UK save almost £100,000 per year.

Business benefits that Age UK receives from the improved availability of
high-quality data include better analytics and reporting so it can build
models of how seniors use its services. Finally, with Talend, Age UK is
able to more closely track sales of products in order to take advantage
of cross-selling opportunities; optimise marketing campaigns by more
precisely targeting customers; and comply with data governance
regulations by ensuring customers who have opted-out of marketing
campaigns are not contacted.

Age UK worked with Talend Gold partner, KETL,
to design and implement the framework that served as a pilot project for
the charity’s data integration and management infrastructure. According
to Mike Newens, data integration development manager at Age UK, “Talend
and KETL consultants have delivered not only the highest quality
services, but also a solution tailored to our needs. Utilising Amazon
Web Services for our Talend development environment enables us to
collaborate with KETL in a seamless way to ensure our environment is
always up-to-date and performing optimally.”

“Age UK is performing invaluable work by helping elderly people remain
independent and make the most of their ‘golden years’,” said Ashley
Stirrup, chief marketing officer, Talend. “We are proud to support their
mission by enabling Age UK to use data to make more informed decisions
and create a better overall customer experience.”

To learn more about Age UK, its mission, and how you can get involved,
visit https://www.ageuk.org.uk.
For details on Talend and its complete portfolio of solutions, including Talend
Data Integration
and Talend
Data Quality
, visit www.talend.com
or the Talend
Blog
.

Like this story? Tweet this: .@age_uk is leveraging @Talend #BigData
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About Age UK

Age UK is the largest charity in the United Kingdom dedicated to helping
elderly people make the most of later life. The Age UK Group comprises
Age UK and three national charities—Age Cymru, Age NI and Age
Scotland—and in England, 165 local Age UK partners and over 400 smaller
organisations. The charity provides advice via its free national advice
line, enables independence through exercise classes and mobility aids,
and combats loneliness through befriending services. Age UK also helps
seniors manage benefits, insurance and finances. For more information,
please visit www.ageuk.org.uk

About Talend

Talend is a next generation leader in cloud and big data integration
software that helps companies become data driven by making data more
accessible, improving its quality and quickly moving data where it’s
needed for real-time decision making. By simplifying big data through
these steps, Talend enables companies to act with insight based on
accurate, real-time information about their business, customers, and
industry. Talend’s innovative open-source solutions quickly and
efficiently collect, prepare and combine data from a wide variety of
sources allowing companies to optimize it for virtually any aspect of
their business. Talend (NASDAQ: TLND) is headquartered in Redwood City,
CA. For more information, please visit www.talend.com
and follow us on Twitter: @Talend.

Contacts

Talend
Clarisse Messey, + 33 1 46 25 06 43
Marketing
Communications Manager, Corp. Communications
cmessey@talend.com
or
Chris
Taylor, 408-674-1238
VP, Corp. Communications
ctaylor@talend.com