TCL Launches World’s First QUHD TV Series at CES 2016

LAS VEGAS–(BUSINESS WIRE)–TCL Multimedia Technology Holdings Ltd. (01070. HK), one of the world’s
largest TV manufacturers, launched the global first QUHD TV product line
Xclusive (X1) at 2016 CES Consumer Electronics Show.


QUHD TV is a high-end product category launched by TCL in 2016, equipped
with top picture quality processing technologies such as Quantum Dot,
slim local dimming and HDR, as well as the supreme entertainment
technologies integrated with innovative industrial design, high-standard
speakers and the TV+OS. As a new generation of TV products to lead the
trends of the industry, QUHD TV has specially employed slim local
dimming technology to reduce the optical distance to 5mm which makes
Xclusive (X1) the world’s thinnest local dimming quantum dot TV. Another
innovative technology, Dolby Vision HDR, is also used in the new
products to change the whole process of shooting, post production,
transmission and representation, and represent the rich colors of
nature. Besides, under the concept of all-in-one design, TCL allows the
back cover to have a quite clean surface without any screw or gap, which
also makes the contour line of Xclusive (X1) clear and flowing.

The new Xclusive (X1) Series brings together the ultimate picture
quality experience, high sound quality, Nordic design and powerful audio
and video system to create an upscale TV experience. By integrating
groundbreaking HDR display technology and QUHD resolution and display
features, the Xclusive (X1) Series delivers a wide color gamut for more
realistic colors, brighter highlights and increased light-to-dark
contrast. TCL’s Xclusive (X1) TVs are equipped with an Ultra-thin
Screen, a black crystal panel, Intelligent Display Process Engine and
HIFI speaker, so viewers can not only enjoy the latest images with
increased details and realistic clarity, but also enjoy an exciting
audio effect and a precise full-range representation of sound.

“The new Xclusive (X1) Series combine the latest TV technologies like
HDR performance, 4K resolution and Quantum Dot display to bring the
cinematic experience into the home, and the latest eco-system TV+
operation system we established will also deliver the ultimate
experience to customers,” said Warren Wang, General Manager of Overseas
Business Center, TCL Multimedia. “This product line makes good on TCL’s
promise to deliver industry-leading technology, sleek design and robust
content options all at a price point consumers appreciate.”

TCL was also honored at CES 2016 by IDG’s Top10 Brands from China as
Global Top 50 CE Brands and Global TV Brands Top 20. It is dedicated to
being a part of those treasured family bonding moments and bringing
everyday excitement to the targeted young families with profitable
lifestyle technology innovation. Aiming to become one of the most
respected technology brands in the world, the future TCL brand will
offer visually and functionally appealing features, as well as
functional and emotional benefits for the consumers.

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited
(HKSE: 01070) is one of the leading players in the global TV industry,
engaged in the research and development, manufacturing and distribution
of consumer electronic products. Through a new product-and-user-oriented
business model that focuses primarily on a “double +” strategy which
includes “intelligence + Internet” and “products + services” as the main
direction, striving to become a “global entertainment technology
enterprise” that provides integrated entertainment solutions to
customers.

Contacts

TCL Multimedia
Jolin Shang, 86-139-2467-9051
Jolin.shang@tcl.com
or
Elaine
Tao, +86 13922800453
lingran.tao@tcl.com