TD Ameritrade Says ‘Ask Alexa’ for Stock Quotes and Market Updates

New TD Ameritrade Skill Offers Financial Market Data on
Amazon’s Voice-Enabled Virtual Assistant

OMAHA, Neb.–(BUSINESS WIRE)–$AMTD–TD Ameritrade1 is now bringing financial market updates and
securities quotes to retail investors using voice-enabled search through
Alexa, the Amazon virtual assistant. The new TD Ameritrade app – called
an Alexa ‘skill’ – is TD Ameritrade’s latest tool in a long-standing
line of innovations aimed at providing investors leading-edge access to
the market.

Accessible by anyone who uses a physical Alexa-enabled device, the TD
Ameritrade skill provides quotes on more than 75,000 symbols, including
stocks, mutual funds, exchange-traded funds and 3,800 indices, and
covers all the major U.S. exchanges.

“Voice-enabled search and virtual assistants aren’t the wave of the
future – they’re part of today’s lifestyle. We expect the trend to build
among those who want easy market access and updates,” said Vijay
Sankaran, chief information officer for TD Ameritrade. “We’ll keep
innovating to deliver the resources that investors want, in the ways
they want to receive them – it’s one of the reasons we’re consistently
ranked #1 by Barron’s
for being the best broker for novice and long-term investors, and in
2016 for usability.”

Voice-enabled search is gaining momentum; in fact, as of June 2016,
Google voice search queries were up 35 percent worldwide since 20082.
Launched in 2014, Amazon’s voice-enabled virtual assistant Alexa uses
cloud-based artificial intelligence to answer spoken queries. The
company allows third parties to add their own voice-based commands
through a skill, the name given to Alexa apps.

How the TD Ameritrade Skill Works

The TD Ameritrade skill is available to everyone who has an
Alexa-enabled device, such as the Echo, Tap, Dot or Fire TV. Consumers
can visit the Alexa App and download the “TD Ameritrade skill” to set it
up. It can also be accessed by saying, “Alexa, enable the TD Ameritrade
skill,” to an Alexa-enabled device.

Once installed, users can verbally ask for quotes for all major market
symbols, or ask for a market update, and answers are returned to them by
their Alexa-enabled device. The TD Ameritrade skill recognizes multiple
variations on the way users ask for information. For example:

  • User says:
    “Alexa, ask TD Ameritrade for the price of
    Amazon.” or
    “Alexa, ask TD Ameritrade for the price of
  • Alexa responds:
    “Amazon AMZN is trading at $756.40, up

Alexa immediately responds with clear, intelligible responses that
provide exactly what the user requests with no extraneous or unnecessary
information. Ticker symbol information currently reflects a 15-minute
delay in pricing.

“Our relationship with Amazon is our first venture into this space, and
we expect our footprint will grow as technologies evolve and these tools
play a greater role in our daily lives,” said Sankaran.

Additional features and functionality of the TD Ameritrade skill are
already in development, including providing real-time quotes and the
ability for TD Ameritrade clients to access certain account information.

For more information on the TD Ameritrade skill, visit

Amazon, Alexa, Amazon Echo, and and all related logos are
trademarks used under license from, Inc. or its affiliates.

Past performance of a security, strategy or index is no guarantee of
future results or investment success.

For the latest TD Ameritrade news and information, follow the Company on
Twitter, @TDAmeritradePR.

Complete 2016 Barron’s Online Broker Review

Source: TD Ameritrade Holding Corporation

About TD Ameritrade Holding Corporation
Millions of
investors and independent registered investment advisors (RIAs) have
turned to TD Ameritrade’s (Nasdaq: AMTD) technology,
and education
to help make investing and trading easier to understand and do. Online
or over the phone. In a branch or with an independent RIA. First-timer
or sophisticated trader. Our clients want to take control, and we help
them decide how — bringing Wall Street to Main Street for more than 40
years. An official
sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams
, TD
Ameritrade has time and again been recognized
as a leader
in investment services. Please visit TD Ameritrade’s newsroom
for more information.

1 TD Ameritrade, Inc. (“TD Ameritrade”) is a broker-dealer
subsidiary of TD Ameritrade Holding Corporation. Brokerage services
provided by TD Ameritrade, Inc., member FINRA (

2 2016
Internet Trends
, Kleiner Perkins Caufield Byers, June 2016


TD Ameritrade Holding Corporation
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Jeff Goeser, 402-597-8464
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