Tech Smart, Style Savvy: Belkin Launches Fashion-Inspired Cable Collection

PLAYA VISTA, Calif.–(BUSINESS WIRE)–Today Belkin®
announced a new line of fashion-inspired charging cables. MFi certified
to ensure iOS compatibility, these Lightning to USB cables are designed
to conveniently clip on/off to any bag, purse or keychain, so that users
are never without a cable to charge their iPhone, iPod or iPad. The new
fashion cables are available in three design options: a leather tassel,
a braided USB clip and a metallic keychain are available today just in
time for fashion week.

“Cables have become the new ‘must have’ accessory and we want to make it
easy, fun and fashionable for people to charge anywhere,” said Melody
Saffery, director product management, Belkin. “The merging of fashion
and tech results in beautifully crafted accessories that consumers want
to use in their everyday lives. We are extremely proud of this
collection of fashion charging accessories and are delighted to launch
them with retail partners that share this same vision.”

Functional and stylish, the new collection includes a leather tassel, a
braided USB clip and a metallic keychain, all of which are designed to
elegantly attach to virtually any style of bag, purse or backpack.

Made from natural leather, the MIXIT
Lightning to USB Tassel disguises itself as a purse accessory while
cleverly hiding the premium metallic charging cable to enhance the
elegance of an iPhone and ensure safe and rapid charging. Its fringe
design takes a purse from bleak to chic, keeps the cable tidy and
prevents it from getting tangled. Available in fog, camel, coral and
black, the MIXIT Lightning to USB tassel effortlessly matches any purse
or bag.

The MIXIT
Lightning to USB Keychain has a sleek, structured aluminum body and
can easily be slipped onto a keychain, so that it’s always there when
users need to charge. It conveniently rotates at 360 degrees for
effortless charging. The aluminum body also protects the Lightning
connector from damage when not in use.

Boldly and functionally designed, the MIXIT
Lightning to USB Clip is the perfect companion for attaching to a
backpack or everyday bag without compromising individual style. The
braided multicolor cable comes in fun color combinations including cool
blue and mint, feisty pink and peach, fresh purple and mint, or minimal
black and white.

MIXIT
Lightning to USB Tassel (F8J174)

• 2.4A charging USB to Lightning connector cable
• Braided cables designed to complement tassel color
• Cables concealed by tassel cords
• Complementing metal hardware
• Total length approx. 7″
• 100% genuine leather
• Easily clips onto your bag, purse or luggage
• Product length 172mm with 118mm cable
• Available in camel, coral, fog and black

MIXIT
Lightning to USB Clip (F8J173)

• 2.4A charging USB to Lightning connector cable
• Braided cable with graphic multicolored weave
• Soft cover slides down to secure cables and protect cable heads when
  not in use
• Satin silver finish on hardware
• Color-matched mounting loop, sliding cover and cable connector heads
• Durable cable connector heads with oversized strain reliefs prevent
  wear
• Product length 148.3mm with 78.5mm cable
• Available in black & white, blue & mint, purple & mint, and pink &
  peach
  

MIXIT
Lightning to USB Keychain (F8J172)

• 2.4A charging USB to Lightning connector cable
• Flexible cable rotates 360 degrees for easy connection
• Bends up to 90 degrees
• Short rotating cord pivots for best angle
• Housed within a sleek metallic keychain design
• Product length 114mm with 75.2mm cable
• Available in 5 matte metallic colors: fog, silver, gold, pink and blue

Pricing and Availability:

The new collection of fashion charging accessories is available now at belkin.com
starting at an MSRP £ 24.99 – £29.99, Target.com
and Target retail stores for an MSRP of $34.99. They will be available
in September at Harrods.

Watch video of the entire collection on YouTube: https://www.youtube.com/watch?v=9BvpCHLs4W8

About Belkin:

At Belkin, we make people-inspired products that harness the power of
technology to connect people and the experiences they love. Our
award-winning product lines include QODE keyboards, mobile accessories
for laptops, smartphones and tablets, Wi-Fi networking solutions, and
broad range of cable and power products. Our product offerings are
designed to create a personal, efficient and enjoyable experience for
people to use technology, whether they are at home, school, work or on
the go. A privately held company founded in 1983, Belkin has more than
1,500 employees in more than 30 countries around the world.

For more information, please visit Belkin on
the Web, Follow
us on Twitter, Like
us on Facebook, or Follow
us on Instagram.

© 2015 Belkin International, Inc. and/or its affiliates. All rights
reserved.

Belkin and many product names and logos are trademarks of Belkin
International, Inc. Third-party trademarks mentioned are the property of
their respective owners.

iPad, iPhone, and iPod are trademarks of Apple Inc., registered in the
U.S. and other countries. Lightning is a trademark of Apple Inc.

Contacts

Belkin Press Contact:
Orquidea Ramos, 310-751-2894
Assistant
PR Manager
orquidear@belkin.com