Telemundo Unveils Comprehensive Multiplatform Elections Coverage Plan

In Partnership with NBC News, the #1 News Organization, Telemundo
Will Present the Only Republican Primary Debate Sanctioned by the RNC
Co-Produced by a Hispanic Network

Telemundo News to Launch Robust Digital Platform Aimed at Younger
Voters Including First-Ever News App for Apple Watch from a Hispanic
Network and a WhatsApp Electoral Channel

MIAMI–(BUSINESS WIRE)–Coming off its best season ever with the fastest growing broadcast
evening newscast, regardless of language, Telemundo News announced its
multiplatform coverage plans for the presidential elections under its
signature banner #YODECIDO (I decide), a one-of-a-kind effort to inform
and empower Hispanic voters nationwide in close partnership with the
leading news organization of the country, NBC News. #YODECIDO will bring
an unprecedented 275 hours of political coverage, coupled by the
deployment of a robust digital platform designed to reach younger
voters. Emmy Award winner “Noticiero Telemundo” anchors María Celeste
Arrarás and José Díaz-Balart will lead #YODECIDO’s coverage, joined by
more than 10 correspondents who will be documenting the political race
nationwide.

“The Latino vote will decide the future President of this country and
therefore we have a tremendous responsibility with our audience,” said
Luis Carlos Vélez, Executive Vice President of Network News for
Telemundo. “Our response is #YODECIDO, the largest multiplatform news
coverage effort in the history of Telemundo, conceived with a simple,
but critical objective in mind: to inform and empower Latinos
nationwide. We understand Hispanics have multiple points of view and
concerns, and we want to celebrate that diversity and focus on providing
the facts and covering all sides of the issues, not just one point of
view. We embrace this responsibility.”

Following are highlights of the unprecedented #YODECIDO coverage:

  • With 50,000 Hispanics turning 18 every month, #YODECIDO will have a
    strong focus on the younger audience 18 to 34 with emphasis on the
    deployment of interactive digital platforms at Telemundo.com
    and the Telemundo News digital properties across Facebook, Twitter,
    Instagram and Periscope. The network will launch a brand-new Telemundo
    News App, designed with the electoral cycle in mind and able to offer
    live-streams of daily news and push notifications of breaking news
    content 24 hours a day 7 days a week. The Noticias Telemundo App will
    be the first of its kind available for Apple Watch produced by a
    Hispanic Network. Also, Telemundo developed a WhatsApp channel to keep
    Hispanics informed throughout the electoral cycle. Users can subscribe
    by adding the number 786 473 2903 to their WhatsApp contact list and
    typing “yo decido”.
  • By combining news gathering assets and award-winning journalists, NBC
    News and Telemundo will offer unparalleled political news coverage, as
    well as exclusive town halls, including the only Primary Debate
    sanctioned by the Republican National Committee co-hosted by a
    Hispanic network, which will take place in Houston, Texas on February
    26, days before the March 1 “Super Tuesday” contests of more than ten
    States.
  • In addition to featuring reports from Telemundo, NBC News and MSNBC’s
    reporters, joint efforts will include the continuation of two series
    of polls focused on the Hispanic population: the Telemundo/NBC
    News/Wall Street Journal Hispanic Poll and the Telemundo/MSNBC/Marist
    poll.
  • To complement its election coverage, Telemundo is also running the
    public service campaign, #YODECIDO, to raise awareness among Hispanics
    of the importance of exercising their right to vote. #YODECIDO will
    include the production of Public Service Announcements and voter
    registration drives taking place through the “Rinconcito Road
    Rally Truck and Pop Ups” which will tour the country and serve as a
    point of encounter with voters and a communal space for the audience
    to discuss electoral issues and get involved. The first Pop Up will
    take place on October 17 at the People en Español Festival in New York.
  • In the context of #YODECIDO, Telemundo has partnered with Columbia
    University’s Graduate School of Journalism. Among other things, this
    new alliance will yield an internship program as well as two
    conferences in New York next year to help frame the national
    conversation on the importance of the Latino vote in the presidential
    election.

TELEMUNDO, a division of NBCUniversal Telemundo Enterprises,
is a world-class media company, leading the industry in the production
and distribution of high-quality Spanish-language content across its
multiplatform portfolio to U.S. Hispanics and audiences around the
world. TELEMUNDO’s multiple platforms include the TELEMUNDO Network, a
Spanish-language television network featuring original productions,
theatrical motion pictures, news and first-class sports events, reaching
94% of U.S. Hispanic viewers in 210 markets through its 17 owned
stations, which includes a full power station in Puerto Rico that
reaches 99% of all TV households in that DMA, and broadcast and MVPD
affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO’s
original content across digital and emerging platforms including mobile
devices and www.telemundo.com;
and Telemundo Internacional, the international distribution arm which
has positioned TELEMUNDO as the second largest provider of
Spanish-language content worldwide by syndicating content to more than
120 countries in over 40 languages.

Contacts

Telemundo
Camilo Pino, 305-322-9584
Director, Publicity
– News and Sports
camilo.pino@nbcuni.com