MINNEAPOLIS–(BUSINESS WIRE)–There’s an unexpected sandwich now coming from an unexpected place. The
sandwich is a Chicken Bruschetta Artisan-style Sandwich and the
place is Dairy Queen® restaurants, which
today introduced the new DQ Bakes!® sandwich
to locations nationwide.
The Chicken Bruschetta Artisan-style Sandwich is available for a limited
time only throughout the Dairy Queen system, a Berkshire Hathaway
(NYSE: BRK.A and BRK.B) company. It’s the newest sandwich on the DQ
Bakes! menu, that includes, in addition to hot made-to-order
sandwiches, Hot Desserts à la Mode and Snack Melts.
“This is an unexpected sandwich from a place you’d never expect and
delivers a flavorful combination of ingredients not found in
quick-service restaurants (QSRs),” said Barry Westrum, executive vice
president of Marketing for American Dairy Queen Corporation (ADQ).
“Finding such a high-quality, fresh sandwich at a QSR is rare. The Dairy
Queen system has altered the paradigm with our new DQ Bakes!
menu and the Chicken Bruschetta Sandwich is something different and
better. At DQ restaurants you can treat yourself to the
unbelievable every day.”
The DQ Bakes! Chicken Bruschetta Artisan-style Sandwich is
made with succulent grilled chicken, topped with freshly chopped
tomatoes that are seasoned with basil and Italian herbs and crisp
lettuce then drizzled with a balsamic glaze and served hot on a basil
cheese focaccia roll.
“In test, this was by far one of the highest-rated sandwiches,” added
Westrum. “For fans looking for convenient and flavorful high-quality
meal options and a refreshing alternative, they will find it with our
new Chicken Bruschetta Artisan-style Sandwich.”
The Chicken Bruschetta Artisan-style Sandwich is the latest innovation
to come from the DQ Bakes! Institute, which was established to
further inspire, develop and enhance future innovation coming from the DQ
kitchen — ultimately, creating new and unique taste experiences fans
can’t get anywhere else.
In addition to the Chicken Bruschetta Artisan-style Sandwich, fans also
will find on the DQ Bakes! menu Artisan-style Sandwiches Chicken
Bacon Ranch, Chicken Mozzarella and Turkey BLT; Hot Desserts à la Mode
of Triple Chocolate Brownie, Apple Tart and Fudge Stuffed Chocolate Chip
Cookie; and Buffalo Chicken, Chicken Bacon BBQ and Chicken Quesadilla
The featured Blizzard® Treat in March is the
Grasshopper Mousse Pie Blizzard Treat, a mouthwatering
combination of cool mint, choco chunks, whipped topping and graham
cracker pie crust crumbles blended together with creamy DQ
vanilla soft serve and crowned with more whipped topping. Blizzard
Treats are made to order and are offered in four sizes, including the
Throughout 2016, Blizzard Treats are served upside down or they
are free at participating locations.
Many Blizzard Treat flavors, including the Grasshopper Mousse Pie Blizzard
Treat, can easily be made into DQ Cakes which are perfect
for St. Patrick’s Day, special events, birthdays and anniversaries.
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.2
million friends and become a friend at facebook.com/dairyqueen.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 27 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.
Link to Chicken Bruschetta footage: https://www.youtube.com/watch?v=a-nE0RU7sgU&feature=youtu.be
Pierson Grant Public Relations
Rodriguez, 954-776-1999, ext. 257