Donations will be accepted for Children’s Miracle Network Hospitals
MINNEAPOLIS–(BUSINESS WIRE)–In the Dairy Queen® system, a Berkshire
Hathaway (NYSE: BRK.A and BRK.B) company, winter is over and spring has
officially begun on Tuesday, March 15 with a Free Cone Day benefiting
Children’s Miracle Network Hospitals®.
“We want everyone to celebrate our official kick-off of spring by
enjoying a signature DQ® cone on us,” said
Barry Westrum, executive vice president of Marketing for American Dairy
Queen Corporation (ADQ).
Throughout the day, participating non-mall Dairy Queen and DQ
Grill & Chill® locations across the
U.S. will serve fans a FREE small vanilla soft-serve cone with the
signature curl on top (limit one per customer while supplies last).
“Last year’s success of Free Cone Day surpassed all expectations and we
have our fans to thank for that,” added Westrum. “Together we raised
$140,000 in one day for Children’s Miracle Network Hospitals and we
averaged serving more than 1,330 cones per store. We are looking to
surpass those numbers this year. We can’t wait.”
Soft serve is part of the DQ system’s brand DNA and the taste is
unmatchable. The DQ soft-serve cone fans have come to love is one
of the most recognized treats in the world. It’s fondly referred to as
the “cone with the curl on top.”
During Free Cone Day, the DQ system is accepting donations for
Children’s Miracle Network Hospitals, which raises funds to help save
and improve the lives of kids treated at 170 children’s hospitals across
the U.S. and Canada. Over the last 30 years, the Dairy Queen
system has raised more than $100 million for Children’s Miracle Network
Hospitals in local communities.
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.2
million friends and become a friend at facebook.com/dairyqueen.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 27 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.
About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and
awareness for 170 member hospitals that provide 32 million treatments
each year to kids across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare services, pediatric medical
equipment and charitable care. Since 1983, Children’s Miracle Network
Hospitals has raised more than $5 billion, most of it $1 at a time
through the charity’s Miracle Balloon icon. Its various fundraising
partners and programs support the nonprofit’s mission to save and
improve the lives of as many children as possible. Find out why
children’s hospitals need community support, identify your member
hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org
Link to b-roll footage: https://www.dropbox.com/s/ub6b2whoitkytyt/DQ%20B-ROLL%20Free%20Cone%20Day%202016.mp4?dl=0
Pierson Grant Public Relations
Kimberly Rodriguez, 954-776-1999