The Force Awakens Fashion World with New Charity Initiative

Icons of Fashion Design Create Unique Looks Inspired by Characters
from “Star Wars: The Force Awakens” to be Auctioned for Bloomingdale’s
Holiday Charity Partner

GLENDALE, Calif.–(BUSINESS WIRE)–In celebration of Lucasfilm’s highly anticipated film, Star Wars: The
Force Awakens
, Disney Consumer Products and Bloomingdale’s
are joining forces with an illustrious group of designers in a new
fashion-meets-fundraising initiative, “Force 4 Fashion.” Taking
inspiration from the film’s costume designer, Michael Kaplan, fashion
favorites Cynthia Rowley, Diane von Furstenberg, Giles Deacon, Halston,
Opening Ceremony, Ovadia & Sons, Parker, Rag & Bone, Timo Weiland and
Todd Snyder are each creating an outfit to be auctioned for charity that
pays homage to characters from the new movie.

“This collaboration celebrates the distinctive synergy between film and
fashion in the run up to an exceptional moment in the history of pop
culture. We’re excited to see how this incredible lineup of designers
interprets Star Wars characters in unique ways, as well as to
raise money for a great cause,” said Leslie Ferraro, Co-Chair, Disney
Consumer Products and Interactive Media and President, Disney Consumer

The designers’ looks will be revealed at a “Force 4 Fashion” launch
event, presented by Kay
, in New York City on December 2nd before going
on display in Bloomingdale’s NYC flagship windows the following day.
Outfits will then be auctioned off December 2-18 by Bloomingdale’s on, with the proceeds benefiting their holiday charity
partner, Child
Mind Institute
, on behalf of Star
: Force For Change
– a charitable initiative that empowers
people to make a positive impact on the world around them.

Additionally, Michael Kaplan has designed three, limited edition “little
brown bag” reusable totes, only available for purchase at Bloomingdale’s
during the holiday season starting just before Thanksgiving. The Star
-themed totes will be merchandised in pop-up shops featuring
various Star Wars-inspired merchandise.

“Bloomingdale’s is thrilled to join forces with such a historic yet
continually ground breaking film,” said Anne Keating, Bloomingdale’s
Senior Vice President of Public Relations, Special Events and
Philanthropy. “We are excited to fuse fashion with pop culture to raise
awareness and funds for our long standing partner, Child Mind Institute,
which has been a pioneer for children’s mental health.”

In addition to these bespoke fashion collaborations Star Wars
fans can find ready-to-wear apparel and accessories at a broad range of

For more information about “Force 4 Fashion” please visit
and follow the social conversation using the hashtag #Force4Fashion.

Star Wars: The Force Awakens opens in U.S. theaters on December
18, 2015.

Globally: “Star Wars: Fashion Finds The Force” Launches in

Star Wars’ association with British fashion and design will also
be celebrated by London-based designers Agi & Sam, Bobby Abley,
Christopher Raeburn, J.W. Anderson, Nasir Mazhar, Peter Pilotto, Phoebe
English, Preen and Thomas Tait. These 10 designers have also created
catwalk looks inspired by Star Wars: The Force Awakens.

Their designs will be showcased at an extraordinary “Star Wars: Fashion
Finds The Force” presentation on November 26th in London,
following which they will be available to fans worldwide by online
auction at
with all proceeds donated to Great Ormond Street Hospital Children’s
Charity, on behalf of Star Wars: Force for Change initiative.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt
Disney Company (NYSE:DIS) that delivers innovative and engaging product
experiences across thousands of categories from toys and apparel to
books and fine art. As the world’s largest licensor, DCP inspires the
imaginations of people around the world by bringing the magic of Disney
into consumers’ homes with products they can enjoy year-round. DCP is
comprised of three business units: Licensing, Publishing and Disney
Store. The Licensing business is aligned around five strategic brand
priorities: Disney Media, Classics & Entertainment, Disney & Pixar
Animation Studios, Disney Princess & Disney Fairies, Lucasfilm

and Marvel. Disney Publishing Worldwide (DPW) is the world’s
largest publisher of children’s books, magazines, and apps, igniting
imagination through storytelling in ever-inventive ways. DPW creates and
publishes books, magazines, eBooks and apps both vertically in-house and
through an extensive worldwide licensing structure. DPW is also
committed to the educational development of children around the world
through Disney Learning, which includes our flagship learning brand,
Disney Imagicademy, as well as Disney English and other Disney-themed
learning products. The Disney Store retail chain operates across North
America, Europe and Japan with more than 350 stores worldwide and is
known for providing consumers with high-quality, unique products. Disney
Store operates ecommerce channels in nine countries, which can be found here.
For more information, please visit Disney Consumer Products

About Bloomingdale’s

Bloomingdale’s is America’s only nationwide, full-line, upscale
department store and a division of Macy’s, Inc. It was founded in 1872
and currently operates 38 Bloomingdale’s stores and 13 Bloomingdale’s,
The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania,
Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire,
California, Texas and Hawaii. In addition, Bloomingdale’s has an
international presence with a location in Dubai. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time, visit

About Kay Jewelers

Kay® Jewelers, the number one jewelry store in America, is conveniently
located in malls and off-mall shopping centers across the country. Kay®
Jewelers is operated by Signet Jewelers Limited, the world’s largest
retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers
among its approximately 3,600 stores. For additional information on Kay®
Jewelers visit,
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STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm Ltd.
and/or its affiliates. © & TM Lucasfilm Ltd.


Disney Consumer Products
Joss Hastings
B. Purnell
OVP of National Media Relations
Kimberly Kanary
Vice President, Public Relations &
Social Media